ANALISA STRATEGI BERSAING PT. GARUDA INDONESIA TBK. (PERSERO)

Authors

  • Rosa Lesmana Universitas Pamulang
  • Novia Susanti Universitas Pamulang

DOI:

https://doi.org/10.32493/jpkpk.v1i3.1145

Abstract

ABSTRAK

Tujuan dari penelitian ini adalah untuk mengetahui strategi bersaing dan daya saing PT. Garuda Indonesia Tbk. (Persero) saat ini dan masa akan datang. Penelitian ini menggunakan metode kualitatif. Data dikumpulkan melalui observasi, dokumentasi dan wawancara kepada pihak PT. Garuda Indonesia Tbk. (Persero) maupun kepada konsumen. Analisis SWOT dengan analisa matrik internal dan eksternal digunakan dalam penelitian ini. Hasil penelitian secara internal menunjukkan  bahwa PT. Garuda Indonesia Tbk. (Persero) memiliki Kekuatan utama dan seccara Eksternal memiliki Peluang yang besar. Sedangkan posisi perusahaan berada pada Startegi Pertumbuhan dengan Diversifikasi (sel 1). Dimana strategi yang dapat dilakukan adalah dengan cara menambah jumlah penerbangan, rute, armada dan mengembangkan bisnis baru baik yang terkait dengan bisnis penerbangan maupun tidak terkait bisnis penerbangan.  guna meminimalisir kelemahan PT. Garuda Indonesia Tbk. (Persero). Sehingga PT. Garuda Indonesia Tbk. (Persero) tetap akan menunjukkan keunggulan kompetitifnya.

Kata Kunci : Analisis SWOT,  Strategi Bersaing

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Published

2018-03-19

Issue

Vol. 1 No. 3 (2018): Jurnal Pemasaran Kompetitif

Section

Articles

License

Open Access

Jurnal Pemasaran Kompetitif  is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

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