MENUMBUHKAN INTENSI BERWIRAUSAHA PADA MAHASISWA MANAJEMEN UNIVERSITAS PAMULANG

Authors

  • Krida Puji Rahayu Universitas Pamulang

DOI:

https://doi.org/10.32493/jpkpk.v1i3.1148

Abstract

ABSTRAK

 

Penelitian ini bertujuan untuk mengetahui karakteristik kewirausahaan mahasiswa Universitas Pamulang (UNPAM) dan faktor-faktor yang mempengaruhi intensi kewirausahaan mahasiswa UNPAM. Intensi berwirausaha adalah kepedulian atau ketertarikan seseorang terhadap hal-hal kewirausahaan. Dengan adanya pendidikan kewirausahaan diharapkan mahasiswa memiliki jiwa wirausaha serta wadah bagi mahasiswa untuk berwirausaha. Pendidikan kewirausahaan digunakan untuk menumbuhkan jiwa wirausaha dan memberikan bekal pengetahuan kepada mahasiswa supaya dapat menciptakan lapangan pekerjaan setelah lulus nanti.

 

Kata Kunci : menumbuhkan minat, Intensi Berwirausaha.

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Published

2018-03-19

Issue

Vol. 1 No. 3 (2018): Jurnal Pemasaran Kompetitif

Section

Articles

License

Open Access

Jurnal Pemasaran Kompetitif  is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

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