Analisis Strategi Pemasaran PT. Asar Mulia Sejahtera Dalam Menjual Peralatan Pengolahan Air Limbah

Authors

  • Arman Syah Universitas Pamulang

DOI:

https://doi.org/10.32493/jpkpk.v1i3.1267

Abstract

ABSTRAK

Penulis melakukan penelitian ini pada PT. Asar Mulia Sejahtera . Tujuan penelitian untuk mengetahui strategi pemasaran yang tepat ditinjau dari segi Kekuatan, Kelemahan, Peluang dan Ancaman.  Analisis SWOT yang digunakan yakni pendekatan secara kualitatif . Pendekatan kualitatif merupakan suatu analisis yang digunakan tanpa mempergunakan perhitungan angka-angka, melainkan berdasarkan penilaian atau pendapat serta dasar-dasar yang dapat menunjang dalam pengambilan keputusan yang bersifat subyektif. Berdasarkan analisis tersebut , alat yang digunakan untuk menyusun faktor-faktor strategis perusahaan adalah dengan menggunakan matrik SWOT Matrix.

       Kata Kunci : Analisis SWOT,  Strategi Pemasaran

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Published

2018-05-20

Issue

Vol. 1 No. 3 (2018): Jurnal Pemasaran Kompetitif

Section

Articles

License

Open Access

Jurnal Pemasaran Kompetitif  is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

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