Strategi Pemasaran Jasa Pendidikan Anak Usia Dini Untuk Membangun Kepercayaan Target Pasar
DOI:
https://doi.org/10.32493/jpkpk.v6i1.18896Keywords:
7P, Kelas Main Harmoni, Marketing Mix, Pendidikan Anak Usia Dini, Strategi PemasaranAbstract
The pandemic has indeed changed almost all aspects of life and activities in society. Early childhood is one of the groups experiencing the impact of these changes. One of them is the inhibition of the learning process in early childhood. On the other hand, parents are also busy and often run out of ideas to play with their children. Seeing this opportunity, Kelas Main Harmoni offers a children's play class program online via a zoom meeting. Uniquely, Kelas Main Harmoni is still new, and is not a formal educational institution, but Kelas Main Harmoni can build the trust of parents to register their children and play together in Kelas Main Harmoni program. This study used descriptive qualitative method. This study involved informants who are founders, as well as parents of Kelas Main Harmoni participants to conduct interviews to find out the marketing strategy carried out by Kelas Main Harmoni. The results of this study indicate that the strategy taken to build the trust of parents is to continue to develop and focus on aspects of the product in the form of services, as well as people, or the quality of teachers in Kelas Main Harmoni.References
Elytasari, Suvidian. (2017). Strategi Pemasaran Jasa Pendidikan Untuk Meningkatkan Kepercayaan (Trust) Stakeholder di TK Amal Insani Depok Yogyakarta. Jurnal Warna Vol.1, Juni 2017
Haryanto, Jony Oktavian. (2017) Beyond Marketing: Growth & Sustainability. Jakarta: KPG (Kepustakaan Populer Gramedia)
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran, 13th Edition. New Jersey: Upper Saddle River.
Kotler, Philip. (1997). Manajemen Pemasaran: Analisis, Perencanaan, Implementasi dan Kontrol (9th ed). (Hendra Teguh, SE, Ak. & Ronny A. Rusli, SE, Ak.). Jilid 1. Jakarta: PT Prenhallindo
Kotler, Philip. (2001). Manajemen Pemasaran di Indonesia Jakarta : Salemba
Lesmana, R., & Sunardi, N. (2021). Futuristic Leadership Through PEKA Analysis Approach. HUMANIS (Humanities, Management and Science Proceedings), 2(1).
Lesmana, R., Sunardi, N., & Kartono. The Effect of Financing and Online Marketing on MSMEs Income Increasing at Intermoda Modern Market BSD City Tangerang Selatan. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(7), 25-34
Lesmana, R., Sunardi, N., Hastono, H., & Widodo, A. S. (2021). Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan. Jurnal Pemasaran Kompetitif, 4(2), 157-167
Purwanto, A., Pramono, R., Asbari, M., Hyun, C., Wijayanti, L., Putri, R., & Santoso, Priyono. (2020). Studi Eksploratif Dampak Pandemi COVID-19 Terhadap Proses Pembelajaran Online di Sekolah Dasar. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 1-12. Retrieved from https://ummaspul.e-journal.id/Edupsycouns/article/view/397
Rohayani, F. (2020). Menjawab Problematika Yang Dihadapi Anak Usia Dini Di Masa Pandemi Covid-19. QAWWAM, 14 (1), 29-50. https://doi.org/10.20414/qawwam.v14i1.2310
Sjamsir, Hasbi. (2017). Implementasi Strategi 7Ps (Marketing Mix) dalam Membangun Kemitraan Menuju Lembaga Mandiri di Pendidikan Anak Usia Dini. Jurnal Manajemen dan Supervisi Pendidikan. Volume 1, Nomor 2: 165-170. DOI: 10.17977/um025v1i22017p165
Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta
Sunardi, N., & Lesmana, R. (2020). Konsep Icepower (Wiramadu) sebagai Solusi Wirausaha menuju Desa Sejahtra Mandiri (DMS) pada Masa Pandemi Covid-19. JIMF (Jurnal Ilmiah Manajemen Forkamma), 4(1).
Sunardi, N., & Lesmana, R. (2020). Pelaksanaan Alokasi Dana Desa Terhadap Manajemen Keuangan Desa dalam Meningkatkan Efektivitas Program Desa Sejahtera Mandiri Di Desa Cihambulu, Kec. Pabuaran, Kab. Subang. Jurnal SEKURITAS (Saham, Ekonomi, Keuangan dan Investasi), 3(3), 277-288.
Tjiptono, F. (2008). Service Marketing. Yogyakarta: Marknesis
UNICEF. (2020). COVID-19 dan Anak-anak di Indonesia, Agenda Tindakan untuk Mengatasi Tantangan Sosial Ekonomi. Jakarta: United Nations Children’s Fund,
Zeithaml, V.A. & M.J. Bitner. (2001). Service Marketing: Integrating Customer Focus Across the Firm. International Edition. McGraw-Hill, United Stated of Amerika.
Downloads
Published
Issue
Section
License
Open Access
Jurnal Pemasaran Kompetitif is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
