Anteseden Repurchase Intention Pada Produk Kosmetik Halal
DOI:
https://doi.org/10.32493/jpkpk.v6i1.23381Keywords:
Social Media Marketing, Brand Awareness, Electronic Word Of Mouth, Repurchase IntentionAbstract
Tujuan dari penelitian ini adalah untuk mengetahui dampak pemasaran media sosial (Social Media Marketing) terhadap niat membeli kembali (Repurchase Intention) yang disampaikan melalui kesadaran merek (Brand Awareness) dan electronic word-of-mouth (E-WOM) oleh pelanggan kosmetik halal. Kuesioner disebarkan kepada 160 responden sebagai sampel. Dalam penelitian ini menggunakan non-probability sampling yaitu teknik purposive sampling. Penelitian ini menunjukan bahwa pemasaran media sosial tidak berpengaruh signifikan positif terhadap niat membeli kembali yang dilakukan oleh konsumen. Sedangkan kesadaran merek dan electronic word-of-mouth (E-WOM) berpengaruh positif terhadap niat membeli kembali (repurchase intention) yang dilakukan oleh konsumen. Penelitian ini menggunakan metode analisis yaitu structural equation modeling (SEM), SPSS, dan software AMOS22.
References
Angita, rista tri, Rinofah, R., & Sari, pristin prima. (2021). Journal Of Management, Accounting, Economic and Business. Pengaruh Kepemiikan Institusional, Kebijakan Hutang, Keputusan Investasi Dan Profitabilitas Terhadap Nilai Perusahaan, 02(01), 56–70.
Ballester, E., Ruiz, C., & Rubio, N. (2021). Engaging consumers through firm-generated content on Instagram. Spanish Journal of Marketing - ESIC, 25(3), 355–373.
BÄ°LGÄ°N, Y. (2018). the Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty. Business & Management Studies: An International Journal, 6(1). https://doi.org/10.15295/v6i1.229
Binwani, K. J., & Ho, J. S. Y. (2019). Effects of Social Media on Adolescents. International Multilingual Academic Journal, 1(2), 1–10.
Chen, Y., Fay, S., & Wang, Q. (2012). The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. SSRN Electronic Journal, June 2016.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470.
Chikandiwa, S. T., Contogiannis, E., & Jembere, E. (2013). The adoption of social media marketing in South African banks. European Business Review, 25(4), 365–381.
Cipta, 2(2), 271–278. http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 97–600.
Erdoğmuş, İ. E., & Çiçek, M. (2012). The Impact of Social Media Marketing on Brand Loyalty. Procedia - Social and Behavioral Sciences, 58(October), 1353–1360.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Hajli, N. (2015). Handbook of Research on Integrating Social Media into Strategic ISSN N0. (PRINT) 2598-0823, (ONLINE) 2598-2893
Hermawan, A. (2013). Penelitian bisnis : pendekatan kuantitatif, kualitatif, dan metode campuran.
Höfer, L. (2021). The Impact of social media marketing on customers ´ purchasing intentionin the cosmetics industry. May, 1–68.
Hootsuite. (2022). Indonesian Digital Report 2022. https://andi.link/hootsuite-we-are-socialindonesian-digital-report-2022/
https://kemenag.go.id/read/obat-kosmetik-dan-barang-gunaan-wajib-bersertifikat-alal3qx3z
https://www.cnnindonesia.com/gaya-hidup/20180329232035-277287005 mengenal ketentuan - kosmetik -berlabel -halal- dari-lppom-mui
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Physiology, 8(JUL), 1–4.
Jalil, M. I. A., Lada, S., Bakri, M. A., & Hassan, Z. (2021). Halal Cosmetics Repurchase Intention: the Role of Marketing on Social Media. Journal of Islamic Monetary Economics and Finance, 7(4), 629–650. https://doi.org/10.21098/jimf.v7i4.1379
Jalilvand, M. R., Esfahani, S. S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. Procedia Computer Science, 3(December 2011), 42–46.
Juniman, P. T. (2018). Mengenal Ketentuan Kosmetik Berlabel Halal dari LPPOM MUI.
KHOA, B. T., NGUYEN, T. D., & NGUYEN, V. T. T. (2020). Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. Journal of Distribution Science, 18(2), 17–28. https://doi.org/10.15722/jds.18.2.20202.17
Khoeron, M. (2021). Obat, Kosmetik, dan Barang Gunaan Wajib Bersertifikat Halal.
Kotler, Philip, K. L. K. (2009). Manajemen Pemasaran. Erlangga. Jakarta.
Kotler, Philip, K. L. K. (2016). Marketing Management (15th ed.). Pearson.
Lesmana, R., & Sunardi, N. (2021). Futuristic Leadership Through PEKA Analysis Approach. HUMANIS (Humanities, Management and Science Proceedings), 2(1).
Lesmana, R., Sunardi, N., & Kartono. The Effect of Financing and Online Marketing on MSMEs Income Increasing at Intermoda Modern Market BSD City Tangerang Selatan. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(7), 25-34
Lesmana, R., Sunardi, N., Hastono, H., & Widodo, A. S. (2021). Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan. Jurnal Pemasaran Kompetitif, 4(2), 157-167
Lesmana, R., Sutarman, A., & Sunardi, N. Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 38-45
Mansor, N., Shukri, N. A. M., & Yahaya, S. N. (2020). Non-Muslim Consumer Perspective on Cosmetics and Personal Care Products. Indian Journal of Public Health Research & Development, 11(1), 1824. https://doi.org/10.37506/v11/i1/2020/ijphrd/194116
Marketing. Handbook of Research on Integrating Social Media into Strategic Marketing, 12(October 2018), 1–438. https://doi.org/10.4018/978-1-4666-8353-2
Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE). Journal of Islamic Marketing, 10(3), 759–767. https://doi.org/10.1108/JIMA-03-2018-0059
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690.
Sekaran, U. and Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). John Wiley & Sons.
Shahid, S., Parray, M. A., Thomas, G., Farooqi, R., & Islam, J. U. (2022). Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-08-2021-0265
Sunardi, N., & Lesmana, R. (2020). Konsep Icepower (Wiramadu) sebagai Solusi Wirausaha menuju Desa Sejahtra Mandiri (DMS) pada Masa Pandemi Covid-19. JIMF (Jurnal Ilmiah Manajemen Forkamma), 4(1).
Taylor, S., DiPietro, R. B., & So, K. K. F. (2018). Increasing experiential value and relationship quality: An investigation of pop-up dining experiences. International. Journal of Hospitality Management, 74(January), 45–56.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial. Widya ISSN N0. (PRINT) 2598-0823, (ONLINE) 2598-2893
Downloads
Published
Issue
Section
License
Open Access
Jurnal Pemasaran Kompetitif is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
