ANALISIS PENINGKATAN PENJUALAN PRODUK PH METER DENGAN METODA QUALITY FUNCTION DEPLOYMENT (QFD) (Studi kasus pada PT. PRATAMA GRAHA SEMESTA (PGS)
DOI:
https://doi.org/10.32493/jpkpk.v2i3.2831Keywords:
Penjualan, pH meter, Quality Function Deployment (QFDAbstract
PT. Pratama Graha Semesta (PGS) adalah perusahaan yang mewakili beberapa perusahaan manufaktur internasional, dari itu semua kami menyediakan banyak produk. Oleh karena itu perusahaan harus memperhatikan beberapa faktor di antaranya barang, perantara dan pemasaran. Untuk menghasilkan jasa dan produk yang sesuai dengan kebutuhan konsumen maka perusahaan harus mengidentifikasi terlebih dahulu salah satunya dengan metoda Quality Function Deployment (QFD). QFD merupakan metoda yang mampu mengintegrasikan dan mengevaluasi keinginan konsumen melalui pengembangan dan perancangan produk atau jasa.
Jenis produk pH meter yang banyak digunakan oleh konsumen adalah pH meter merk Mettler dengan jumlah persentase 57,14%. Terdapat 14 atribut yang berpengaruh terhadap kepuasan konsumen yaitu kemampuan menganalisa sampel, kestabilan hasil, warna monitor, berat produk, dimensi produk, bentuk produk, keamanan bahan pembuat, bentuk kemasan, dimensi kemasan, desain kemasan, ada logo, ada informasi standar aksesories, ada ijin Deperindag dan harga jual.
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