Pengaruh Efektivitas Komunikasi dan Budaya Organisasi terhadap Kinerja Pegawai Pesantren Darut Tauhid Tangerang

Authors

  • Abdul Rahman Safiih Universitas Pamulang
  • Nopi Oktavianti Universitas Pamulang
  • Budiman Universitas Pamulang

Abstract

Penelitian ini bertujuan menganalisis pengaruh efektivitas komunikasi dan budaya organisasi terhadap kinerja pegawai Pesantren Darut Tauhid Tangerang. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif terhadap 50 pegawai. Analisis data menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan efektivitas komunikasi berpengaruh positif dan signifikan terhadap kinerja (r=0,771; R²=54,1%; t=7,529), budaya organisasi juga berpengaruh positif dan signifikan (r=0,783; R²=61,2%; t=8,388), serta kedua variabel secara simultan berpengaruh signifikan terhadap kinerja pegawai (F=37,118; p<0,001).

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Published

2026-06-09

Issue

Vol. 10 No. 2 (2026): Jurnal Pemasaran Kompetitif

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Articles

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