Membangun Loyalitas Karyawan Melalui Work-Life Balance dan Kepuasan Kerja Pada Industri Jasa Keuangan Di Tangerang Selatan
Abstract
Penelitian ini bertujuan menganalisis peran Work-Life Balance dan kepuasan kerja dalam membangun loyalitas karyawan pada industri jasa keuangan di Tangerang Selatan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap tujuh informan dengan masa kerja yang beragam. Analisis data dilakukan melalui reduksi data, penyajian data, penarikan kesimpulan, dan triangulasi sumber serta teknik. Hasil penelitian menunjukkan bahwa Work-Life Balance berperan dalam menciptakan kenyamanan kerja melalui fleksibilitas waktu, pengelolaan beban kerja, dan dukungan organisasi, tetapi penerapannya belum optimal. Kepuasan kerja menjadi faktor yang lebih dominan dalam membangun loyalitas, terutama melalui kompensasi, pengembangan karier, hubungan kerja, lingkungan kerja, dan kepemimpinan. Karyawan yang merasa puas cenderung memiliki komitmen dan keinginan bertahan yang lebih kuat. Temuan ini menunjukkan pentingnya integrasi kebijakan Work-Life Balance dan kepuasan kerja dalam membangun loyalitas karyawan secara berkelanjutan.
Kata Kunci: Work-Life Balance, Kepuasan Kerja, Loyalitas Karyawan, Industri Jasa Keuangan, Tangerang Selatan.
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