Tiktok Shop: Penggunaan Metode EUCS (End User Computing Satifiction) terhadap Kepuasan Gen-Z

Authors

  • Eneng Sri Mulyani Universitas Nusa Putra
  • Arny Lattu Universitas Nusa Putra
  • M. Anton Permana Universitas Nusa Putra

DOI:

https://doi.org/10.32493/jtsi.v7i3.41899

Keywords:

Tiktokshop, gen-z, end user computing satisfaction

Abstract

As information technology and the internet develop, e-commerce platforms such as Tiktok shophave become an important part of life for Generation Z. Tiktok shopcombines social media with e-commerce, which allows creators and users to promote and sell products directly. via videos, live broadcasts and product catalogues. However, the popularity of Tiktok shophas also caused controversy because it is considered to be damaging market prices. After temporarily closing in October 2023, Tiktok shopreopened two months later in collaboration with PT. GoTo Gojek Tokopedia Tbk. The aim of this research is to analyze the level of satisfaction of Gen-Z consumers with Tiktok shopusing the (EUCS) method. The research results show that the variables of content, format and timeliness have a significant influence on user satisfaction, while the variables of accuracy and ease of use do not have a significant influence.

References

Dachlan 2014:1. (2014). ??No Title No Title No Title. In Angewandte Chemie International Edition, 6(11), 951–952. (Vol. 4, Issue 1).

Gobel, U. T., Katili, M. R., & Polin, M. (2022). Evaluasi Tingkat Kepuasan Pengguna SIKS-NG Menggunakan Metode EUCS Di Kabupaten Bone Bolango. 2(1).

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Arstedt, M. (2011). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (7th ed.). Pearson.

Hamdani, A., Rahma, N., & Jannah, M. A. (2023). Analisis Resepsi Khalayak Terhadap Berita Penutupan Live TikTok Shop. Prosiding Seminar Nasional, 743–752.

Hastin, L. Y., Fahmi, R., & Hendra, L. (2020). Apakah Pembelajaran Menggunakan Teknologi dapat Meningkatkan Literasi Manusia pada Generasi Z di Indonesia? Volume 10.

Nur Qisthi, M., Pratama Yudya Putra, A., Athallah Khairi Arief, M., Athhar Ramadhan, R., & Bellaning Restu, L. (2024). Analisis faktor-faktor yang Mempengaruhi Pemilihan Platform Marketplace Akibat Penutupan Tiktok Shop: Studi Kasus Gen Z di UPI Kampus Tasikmalaya. Jurnal Publikasi Manajemen Informatika (JUPUMI), 3(1), 46115. https://doi.org/10.55606/jupumi.v3i1.2484

Purwandani, I. (2018). Analisa Tingkat Kepuasan Pengguna Elearning Menggunakan EUCS dan Model Delone and McLean. IJSE – Indonesian Journal on Software Engineering Implementasi, 4(2), 6–13. https://ijse.web.id/jurnal/index.php/ijse/article/view/77/77

Saputra, R., & Sanjaya, M. R. (2023). Analisis Kepuasan Pengguna Sistem Informasi Akademik Menggunakan Metode End-User Computing Satisfaction Reza. Kajian Ilmiah Informatika Dan Komputer, 4(2), 792–802. https://doi.org/10.30865/klik.v4i2.1218

Sevtiyani, I., & Fatikasari, F. (2020). Analisis Kepuasan Pengguna SIMPUS Menggunakan Metode EUCS di Puskesmas Banguntapan II. Indonesian of Health Information Management Journal, 8(2), 2655–9129.

Syamsuar, D., Nia Cholil, W., Ramadhan, R., Mariana, R., Wadu, B., & Zaidiah, A. O. (2022). Empirical Review Of M- Banking User Satisfaction Using End User Computing Satisfaction (EUCS). International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS. https://doi.org/10.1109/ICIMCIS56303.2022.10017742.

Wulandari, P., & Hidayat, A. M. (2023). Analisis Digital Marketing Mix Terhadap Kepuasan Konsumen Pada Platform Tiktok Shop di Bandung Digital Marketing Mix Analysis on Consumer Satisfaction on The Tiktok Shop Platform in Bandung. 10(4), 2552–2559.

Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 3 Juli 2024

Downloads

Published

2024-07-31

How to Cite

Mulyani, E. S., Lattu, A., & Permana, M. A. (2024). Tiktok Shop: Penggunaan Metode EUCS (End User Computing Satifiction) terhadap Kepuasan Gen-Z. Jurnal Teknologi Sistem Informasi Dan Aplikasi, 7(3), 1280–1288. https://doi.org/10.32493/jtsi.v7i3.41899

Issue

Vol. 7 No. 3 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi

Section

Article

License

Copyright (c) 2024 Eneng Sri Mulyani, Arny Lattu, M. Anton Permana

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Jurnal Teknologi Sistem Informasi dan Aplikasi have CC BY-NC or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.

In developing strategy and setting priorities, Jurnal Teknologi Sistem Informasi dan Aplikasi recognize that free access is better than priced access, libre access is better than free access, and libre under CC BY-NC or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License

YOU ARE FREE TO:

  • Adapt - remix, transform, and build upon the material for any purpose, even commercially.
  • The licensor cannot revoke these freedoms as long as you follow the license terms