Adopsi Technology Continuance Theory, Extend Technology Proficiency, dan Social Influence untuk menganalisis Continuance Intention pada Aplikasi Travel

Penulis

  • M. Naufal Rizqullah Kesih S. Putra UIN Sunan Ampel Surabaya
  • Faris Muslihul A. UIN Sunan Ampel Surabaya
  • Yusuf Amrozi UIN Sunan Ampel Surabaya
  • Ilham Ilham UIN Sunan Ampel Surabaya
  • Prasasti Karunia Farista Ananto UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.32493/jtsi.v7i3.40680

Kata Kunci:

Technology Continuance Theory (TCT); Continuance Intention; Smart-PLS

Abstrak

Aplikasi travel merupakan aplikasi yang memungkinkan wisatawan untuk mengelola berbagai aktivitas terkait perjalanan, seperti mencari penerbangan, akomodasi, aktivitas wisata, dan memesan penerbangan kapan saja hanya dengan menggunakan perangkat seluler. Penelitian ini menerapkan konsep Technology Continuance Theory (TCT) yang ditemukan oleh Liao et al., (2009), dan diperdalam dengan Technology Proficiency dan Social Influence untuk mengidentifikasi faktor apa saja yang mempengaruhi Continuance Intention pada penggunaan aplikasi travel. Penelitian ini menggunakan pendekatan kuantitatif dengan 120 responden pengguna Agoda, Tiket.com, dan Traveloka. Kuesioner disusun dengan skala likert yang diidentifikasi dengan 14 hipotesis. SEMP-PLS diterapkan untuk analisis data dengan memanfaatkan software SmartPLS v.3 dan memberikan hasil dari 14 hipotesis yang diajukan, diketahui 5 di antaranya tidak mendukung penelitian ini. Satisfaction, Attitude, dan Social Influence terbukti secara langsung berpengaruh terhadap Continuance Intention, sedangkan Perceived Usefulness ditemukan tidak signifikan memengaruhi. Penambahan Technology Proficiency berpengaruh kuat terhadap Continuance Intention, dan Social Influence ditemukan dapat berpengaruh terhadap Continuance Intention melalui variable mediator, yaitu Satisfaction.

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Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 3 Juli 2024

Unduhan

Diterbitkan

2024-07-31

Cara Mengutip

Putra, M. N. R. K. S., A., F. M., Amrozi, Y., Ilham, I., & Ananto, P. K. F. (2024). Adopsi Technology Continuance Theory, Extend Technology Proficiency, dan Social Influence untuk menganalisis Continuance Intention pada Aplikasi Travel. Jurnal Teknologi Sistem Informasi Dan Aplikasi, 7(3), 1140–1150. https://doi.org/10.32493/jtsi.v7i3.40680

Terbitan

Vol 7 No 3 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi

Bagian

Article

Lisensi

Hak Cipta (c) 2024 M. Naufal Rizqullah Kesih S. Putra, Faris Muslihul A., Yusuf Amrozi, Ilham Ilham, Prasasti Karunia Farista Ananto

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