Ultra Komunika dalam Stand Up Comedy di Era Cyber Democracy
DOI:
https://doi.org/10.32493/mdkm.v3i2.59920Keywords:
ultra communication, stand-up comedy, cyber democracy, political communication, political humor, 2024 electionAbstract
This study aims to analyze the phenomenon of ultra communication in the practice of stand-up comedy in the era of cyber democracy, emphasizing the role of political humor as a complex, multidimensional communication medium rich in ideological meaning. In the context of digital communication characterized by interactivity, connectivity, and audience participation, stand-up comedy is no longer merely entertainment, but has become a space for the production, reproduction, and distribution of political discourse. This research employs a qualitative approach using critical discourse analysis to examine how humor is produced, interpreted, and disseminated within the digital media ecosystem. The findings indicate that ultra communication in stand-up comedy is formed through interactions among comedians, audiences, and digital platforms. Political humor functions both as a tool of hegemony and as a form of resistance, depending on the comedian’s ideological position and their relationship with power. Furthermore, participatory culture enables audiences to act as co-creators who actively shape meaning through practices such as sharing, remixing, and commentary. However, this dynamic also gives rise to the phenomenon of hyperreality, in which viral humorous content can shape public perception that is not always grounded in objective reality. The study also finds that social media algorithms play a crucial role in amplifying virality and expanding the reach of political humor messages, while simultaneously contributing to opinion fragmentation and the formation of echo chambers. Thus, ultra communication in stand-up comedy reflects an arena of discursive struggle involving ideology, power, and technology simultaneously. This study concludes that political humor in the digital era holds significant power in shaping public awareness, yet it also requires critical literacy to avoid simplification and distortion of meaning.
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