Speaking in Hashtags: Slang, Identity, and Language Change Among Generation Z on Instagram
Abstract
This study examines the use of slang among Generation Z on Instagram as a reflection of the evolving dynamics of digital language. Informed by sociolinguistic theories of language change, speech community, and digital discourse, the analysis explores how acronyms and abbreviations such as "IDC" (I Don’t Care), "ASAP" (As Soon As Possible), "LOL" (Laugh Out Loud), "Fav" (Favorite), and "Cuz" (Because) function beyond mere shorthand. These linguistic forms facilitate efficient, expressive communication and simultaneously signal group membership and identity within online youth communities. While slang enhances connectivity and creative expression, its widespread adoption also raises concerns about potential misunderstandings, generational divides, and the erosion of formal literacy. The findings highlight key pedagogical implications, emphasizing the need for educators to promote code-switching skills and digital literacy. Moreover, the study calls for inclusive policy efforts that recognize youth slang as a legitimate form of language innovation, while addressing its social and educational impacts. Culturally, slang is positioned not as linguistic decline but as a vibrant site of identity performance, social alignment, and resistance. The paper concludes by proposing directions for future research, including longitudinal, cross-platform, and ethnographic studies. These would further illuminate how digital environments shape not only how we communicate, but who we become through language.
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