Financial Performance Analysis Of Pt Mahadika Media Tbk Based On Liquidity, Solvency, And Profitability Ratios For 2016-2024 (Before And After Covid-19)

Abstract

This study aims to analyze the financial performance of PT Mahadika Media Tbk based on liquidity, solvency, activity, and profitability ratios during the period 2016–2024, with a focus on comparing conditions before and after the COVID-19 pandemic. The research method used is quantitative descriptive with secondary data obtained from the company's annual financial reports. The analysis was conducted by calculating and interpreting various financial ratios, such as the current ratio, quick ratio, debt to equity ratio, total asset turnover, and return on equity, to assess the company's ability to meet its obligations, manage assets, and generate profits. The results of the study indicate that the COVID-19 pandemic had a significant impact on the decline in financial performance, especially in terms of liquidity and profitability. However, after 2022, PT Mahadika Media Tbk showed a recovery trend through an increase in liquidity ratios, asset utilization efficiency, and capital structure stability. Overall, the company was able to adapt to changing economic conditions with more effective cash and asset management strategies. These findings confirm that financial resilience and adaptive management are key factors in maintaining business sustainability in the post-pandemic era.