PELATIHAN PEMASARAN DIGITAL BAGI SANTRI PONDOK PASANTREN ABU DZAR DESA SUKAWANGI KABUPATEN BOGOR PAOPINSI JAWA BARAT
Abstract
The PKM activity was carried out aiming to see the self-ability of the students of the Abu Dzar Islamic Boarding School through their self-concept, interest in particular in the entrepreneurship they pioneered. Therefore, it is necessary to make efforts to cultivate and develop skills in supporting these entrepreneurial activities. The problems raised were that they had never received briefing on how to market their products, especially online, and also the anxiety of the students to start a business. The method of implementing this service is carried out in several activities, namely (a). Preparation phase includes: (1). Initial survey (2) Consolidation and determination of target locations, (3). Preparation of training materials/materials. The results of this activity are very useful for the Abu Dzar Islamic Boarding School Santri in adding insight and knowledge about digital marketing. .
Keywords: digital marketing, MSME
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