Pemberdayaan Masyarakat Melalui Edukasi Pengelolaan Keuangan Dan Kewirausahaan Untuk Meningkatkan Kemandirian Ekonomi
DOI:
https://doi.org/10.32493/populis.v2i1.62420Keywords:
community service, digital marketing, entrepreneurship, financial management, SMEsAbstract
This community service activity aims to improve the business management capacity of PT Fix Plus, an SME engaged in electronic device repair services and gadget sales located at ITC Fatmawati, South Jakarta. The primary challenges faced by the partner included sub-optimal financial recording, weak operational internal controls, and limited utilization of digital media for business marketing. The implementation method utilized a participatory and educative approach combined with direct mentoring through materials presentation, interactive discussions, and hands-on practice in simple financial bookkeeping and marketing strategy strengthening. The results indicated an enhancement in the partner's capability to perform simple cash flow recording, separate business and personal funds, and determine precise service costs. Furthermore, entrepreneurial capacity building was achieved through the implementation of the "Bisa Ditunggu" service innovation and standardized trade-in quality controls to mitigate financial risks. In marketing, the deployment of social media content and digital product catalogs significantly expanded customer interaction beyond the physical store's vicinity. In conclusion, this activity yielded a sustainable positive impact on the partner’s managerial capability, entrepreneurship, and digital marketing competitiveness.
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