Program Pengembangan UMKM Melalui Peningkatan Strategi SDM Dan Pelatihan Keuangan
DOI:
https://doi.org/10.32493/populis.v2i1.62654Keywords:
MSMEs, HR strategy, financial training, competitivenessAbstract
Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector in the national economy that contribute to economic growth, employment creation, and community economic empowerment. However, the development of MSMEs still faces various challenges, including limited human resource (HR) competencies, low managerial capabilities, suboptimal technology utilization, and weak business financial management. This Community Service Program (PkM) aims to improve the capacity of MSME actors through strengthening human resource development strategies and providing business financial management training. The activity was conducted using a participatory approach through educational sessions, training, discussions, and mentoring, covering business management, HR competency improvement, business planning, and simple financial record-keeping practices. The results of the activity indicate an improvement in participants’ understanding and skills in managing their businesses more professionally, particularly in HR management, financial administration, and decision-making based on business information. Participants also gained awareness of the importance of separating personal and business finances and maintaining regular transaction records. The impact of this activity is the improvement of managerial capacity, business management efficiency, and MSME readiness in responding to market changes, thereby enhancing competitiveness and business sustainability.
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