PENDAMPINGAN MANAJEMEN KEUANGAN DIGITAL DAN PEMASARAN BERBASIS MEDIA SOSIAL BAGI PELAKU UMKM DI WILAYAH PURWOKERTO
Keywords:
Accounting Knowledge, Digital Marketing, MSMEsAbstract
This community service activity addresses the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the Purwokerto village area regarding financial management and product marketing. Many MSMEs lack proper financial recording and digital literacy, hindering their ability to use technology for market expansion. The method used is participatory training and mentoring with a learning-by-doing approach, focusing on digital financial management applications like BukuKas and social media marketing strategies. The results show increased MSME capabilities in digital financial recording and online marketing skills, fostering economic independence and competitiveness
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