The Influence Of Location On Purchase Decision at Pakubuwono Apartments In South Jakarta

Authors

  • Elizabeth Tika Kristina Hartuti Universitas Pamulang
  • Selvy Dwi Widiyanti Universitas Pamulang
  • Wahyu Nurul Faroh Universitas Pamulang
  • Cornelia Dumarya Manik Universitas Pamulang
  • Irmal Irmal Universitas Pamulang

Abstract

This research aims to determine the effect of location on purchasing decisions at Pakubuwono Apartments in South Jakarta. The method used is explanatory research with a sample of 100 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research the location variable obtained an average score of 3,414 with good criteria. Purchasing decision variable obtained an average score of 3.841 with good criteria. Location has a positive and significant effect on Purchasing Decisions with the regression equation value Y = 9,585 + 0.844X, and the correlation coefficient value of 0.769 or has a strong level of relationship with a determination value of 59.2%. Hypothesis testing obtained a significance of 0.000 <0.05.

 Keywords: Location; Purchase Decision.

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2020-11-01

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Vol. 1 No. 1 (2020): HUMANIS (Humanities,Management and Science Proceedings)

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