Vol. 6 No. 1 (2025): HUMANIS (Humanities, Management and Science Proceedings)

Articles

• Factors That Influence Work Discipline Of ASN BKPSDM City Of Serang

  Arip Rohman, Adrianus H. Fravintus Hane, Aulia Salsabiela Firdaus, Mukrodi

  1-13

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• Human Capital as the Key to Successful Marketing Strategy Implementation: A Human Resource Policy and Development Perspective

  Titi Hidayati , Ramadhona Aswin, Tirza Retno Kinasih Baginda, Nurmin Arianto

  14-22

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• Analysis of the Influence of Partner Satisfaction on Loyalty and Partnership Sustainability at PT. Telkom Akses

  Muhammad Muksin, Annida Kamilia, Reza Amin Yasiri, Nurmin Arianto

  23-26

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• Career Management Challenges Of Functional Health Workers After The Decree Of The Minister Of Religious Affairs (Kma) No. 1150 Of 2025 At The Ministry Of Religious Affairs' Primary Clinic

  Saipul Bahri, Iwan Prasetyo, Mukhlis Catio

  27-31

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• The Effect Of Return On Assets And Current Ratio On Stock Prices At Pt Adaro Energy Indonesia Tbk, Period 2012-2022

  Dewi Serlita, Sriandini Tiya, Safitri Rizki Tri, Maswarni

  32-39

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• Analysis Of Expedition Service Positioning Based On Consumer Perceptions Using The Multidimensional Scaling (Mds) Method

  Anisa Fauzana, Parasian Sihombing, Nurmin Arianto

  40-44

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• Literature Review of Digital Marketing Strategies in Generating FOMO: Implications for Consumer Impulsivity and Loyalty to Indomie Products

  Nova Perlita Rahma, Valinda Nafiesca Toha, Hosen, Nurmin Arianto

  45-51

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• Analysis Of Narrative Strategy And The Use Of Family Emotion In Marjan Syrup Ad Storytelling During Ramadan As An Effort To Build Emotional Brand Attachment

  Neng Yunita Yulia, Nurmin Arianto, Tegar Aryo Bimo , Gunawan

  52-61

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• Resource Efficiency And Waste Reduction: A Review Of Conceptual Models Linking Green Leadership To Operational Outcomes

  Nanda Razin Pratama, Tar’iman, Dika Febriansyah Muhotib , Rachmawaty, Nurmin Arianto

  62-67

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• When the Repurchase Intention of Fast Food Restaurant Consumers is Influenced by Self Service Technology Quality

  Abdul Rohim, Usman, Sena Mahendra

  68-78

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• Health and Beauty Retail Marketing Management Strategy: Guardian Case Study

  Hadi Perdana , Hilmawan YH, M Fahmi, Nurmin Arianto

  79-82

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• B2B Marketing Strategies In Improving The Quality Of Drug Sales: Case Studies On Healthcare Providers And Pharmaceutical Manufacturers

  Yuliar Ageng Bintari , Muhammad Agratha Friezsanda, Oscar Airlangga

  83-89

  • pdf

• A Comprehensive Analysis Of The Aida Model In The Adem Sari Advertisement “Not Feeling Well? Sore Throat? Mouth Ulcers? Internal Heat? Cool Down With Adem Sari!”

  Iwan Purwanto, Nurmin Arianto, Novary Widiastuti , Woniman

  90-96

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• Sustainable Financial Management in Small Businesses: A Systematic Review of the Literature on Financing, Capital, and Success Factors from 2021 to 2025

  Novary Widiastuti, Anisa Fauzana, Annida Kamilia, Umi Rusilowati

  97-105

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• Organizational Culture, Work Environment, and Discipline as Determinants of Employee Performance Through Work Motivation

  Setyo Supratno, Mukhlis Catio, Windi Nursandi Suhandi, Teguh Imanto

  106-115

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• Green Human Resource Management (GHRM) Strategies to Enhance Corporate Performance in Building a Sustainable Business

  Azzhara Owena Livia, Asep Zaelani Sidiq, Sigit Arianto

  116-126

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• Analysis Of Green Leadership's Impact On Operational Efficiency In Small Industrial MSMES In Indonesia: A Literature Review

  Muhammad Fauzan Pratama, Padlan Imaduddin, Zulfi Prima Andika, Nurmin Arianto, Rachmawaty

  127-131

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• The Effect Of Return On Assets (Roa), Current Ratio (Cr), And Earnings Per Share (Eps) On The Share Price Of Pt. Indocement Tunggal Prakarsa Tbk For The Period 2011–2021

  Refka Erwansa, Maulidiya Putri, Sofa Yulianti, Nurmin Arianto

  132-137

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• The Influence of Green Leadership on Financial Performance: A Systematic Review of the Roles of Sustainability, Green Technology, and Corporate Governance

  Muhammad Fikri Kuncoro Aftadi, Fauziah Safitri, Arifin

  138-145

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• Role Green Leadership In Digitalizing Production And Operations Management To Realize Sustainable Development In The Industry 4.0 Era

  Fatir Rahman Abdul Gani, Ivan Tanoto, Naufal Hidayatullah

  146-155

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• The Effect Of Leadership Style And Work Motivation On Employee Performance At The Depok City Education Office

  Aj’mal Gunawan, Abiyyu Octa Vindarum, Maswarni

  156-163

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• Implementation of Green HRM and Ethical Talent Development in the Automotive After-Sales Sector in Indonesia: A Step Toward Environmentally Friendly Production and Integrity-Based Human Resources

  Harjo Nakulo Muhammad Ramadhan Putra Wika Roos, Riska Dewi, Abdullah Jundi Al Faruq

  164-172

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• Effectiveness Strategy Branding PT Intervisual In Improving Consumer Trust

  Yopi Septiana, Ahmad Arifin, Maya Sintya Napitupulu

  173-183

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• Sustainable Organizational Performance in Healthcare: A Literature Review

  Rizki Ariansyah

  184-192

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• Analysis Of Compensation And Benefits On Employee Work Motivation

  Sevi Esa Yugo, Beny Oktavianto, Mulyanah, Mukrodi

  193-199

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• Analysis Of Alfagift's Marketing Strategy Using The Swot Method At Pt Global Loyalty Indonesia

  Surya Budiman, Epipanias Gulo, Muhammad Faizal Anwar

  200-205

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• The Influence of Human Resource Management through Ethical Leadership, Organizational Commitment, and Ethical Culture on Corporate Social Responsibility at PT Hack Claro Indonesia

  Teguh Mulyadi, Augus Hasanudin Harapan

  206-214

  • pdf

• Formulation of BYD Marketing Strategy Based on SWOT Analysis in the Midst of Modern Manufacturing Competition

  I Komang Anom, Arland, Romi, Gokson Lindun Situmeang

  215-219

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• Analysis in the Formulation of Alfamart's Marketing Strategy in Modern Retail Competition

  Maria Quinones August, Siti Aisyah, Rizky Candra, Zulma Hendra

  220-226

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• Analysis of Service Quality on Customer Satisfaction and Loyalty at Pertamina Gas Stations (A Study at SPBU 34-15405 Ciputat)

  Azriil Aurelia Ronaa Malika, Muhammad Nurdin, Rohim, Nurmin Arianto

  227-232

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• Competitive Analysis Teh Botol Sosro In Indonesia’s Ready To Drink Beverage Market

  Surya Budiman, Raffel, Ridwan Juliandi Winata, Samsul Ma’ruf

  233-238

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• Analysis Of Marketing Strategy In Bsd City

  Surya Budiman, Ratna Septiyani, Intan Baiduri, Nur Fajri

  239-243

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• The Prospects of Central Pertamina Hospital MIS-AI Based in Indonesia 2030 Onwards

  Ridwan Taufik Hidayat, Fitri Marsela, Umi Rusilowati, Hamsinah B, Taswanda Taryo, Sudarma

  244-251

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• The Power of Rhetoric in Green HRM and Ethical Talent Development: Engaging Generation Z for Suistainable Success

  Riska Dewi, Arif Novianto Nugroho

  252-259

  • pdf

• Integration of Project Planning, Virtual Team Development, and Leadership to Support Technology Innovation Downstreaming at PT Teknologi Gotong Royong (GORO): A Literature Review

  Khairunnisa, Juita Andica, Juntiah, Hadi Supratikta

  260-266

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• Integration Corporate Social Responsibility (CSR) And Green Human Resource Management (Hrm) In A Literature Synthesis Towards Optimal Sustainable Performance

  Maya Sintya Napitupulu, Yopi Septiana

  267-273

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• Sustainable Human Resource Management: The Interconnection between Green HRM, Ethics, and Talent Development in Enhancing Organizational Impact

  Ciptaning Retno Wahyu Windrati, Irmawanti, Tiya Putri Asih

  274-281

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• Marketing Strategy Analysis of FILMA Cooking Oil Products (PT Sinar Mas Agro Resources & Technology Tbk) Using the SWOT Method

  Nuraini, Muhammad Ichsan Susanto, Andika Agustus Hasri, Surya Budiman

  282-286

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• The Role Of Artificial Intelligence - Ai In Tokopedia's Digital Marketing System Towards 2030

  Muh. Darwiwing, Mela Suryanengsih

  287-297

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• The Role Of Information Systems In Strategic Decision-Making In The Beauty Industry

  Jogita Ollivia, Jefri Burhan, Ita Kania Dewi

  298-306

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• Opportunities And Challenges of Digital Supply Chains in the Agriculture Industry

  Sri Rahayu, Ruri Anika, Rizky Agung Firdaus

  307-317

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• Segari’s E-Grocer Model: Optimizing Farmer And Consumer Benefits Through Digital Transformation

  Cepi Saepulah, Deni Supriyadi, Fajar Abdurrachman

  318-328

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• Supply Chain E-Commerce Through Predictive Analytics: A Conceptual Review With Tokopedia As An Illustrative Case

  Rismunandar Al Amin, Rindi Atika, Saepulah

  329-338

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• Operational Efficiency Of Branz Mega Kuningan Apartment Based On A Property Management Information System (PMIS)

  Rudi Winarno, Rudi Kurniawan, Santonius Situmorang

  339-347

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• Business Transformation Through Iot And Blockchain Technology: Opportunities And Challenges Of Innovation At Adidas

  Winarti Kartika Putri, Sunadi, Sutiani

  348-359

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• Business Actors’ Perceptions Of The Use Of Digital Platforms For Business Development In East Ciputat District

  Adam Ardiansyah, Aji Fahroji, Akhmad Subur

  360-366

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• Challenges And Opportunities Of Digital Supply Chain Management At Jne In Indonesia

  Syah Dimas Yudistira, Syaiful Rizal, Victor Roland Lumbanraja

  367-374

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• A Literature Review Of Information Security Threats To Web-Based Information Systems Of MSMES In South Tangerang

  Grand Noble Mahenindra, Galylia Aryanita Darmawan, Indra Yolanda Pristiawati

  375-381

  • pdf

• Talent Pool Analysis and Screening for Lecturers Based on Data Management for Business Intelligence at University

  Mochammad Amin Ruwanda, Muchamad Rizki Mulya, Muhammad Hasbi Ashshiddiqi

  382-389

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• Digital Technology Infrastructure

  Indah Ayu Widiyastuti, Istiqomah, Hanifah Dhia Nur Rohmah

  390-392

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• Influence Inflation , Policy Monetary to Unemployment 2015 - 2025

  Karmila Sari, Sahroni

  393-400

  • pdf

• Analysis Of Marketing Management Strategies And Challenges In The Mining Industry Of Pt. Petrosea Tbk

  Alya Firdaus, Eltri Juniarti, Rio Aditya Pratama Rahmat Wibowo

  401-410

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• The Meaning Of Green Hrm Implementation In The E-Performance System For Civil Servants (Asn): A Qualitative Study Based On The Core Values Berakhlak In South Tangerang City

  Slamet Riyadi, Fauzia Nurhalimah, Susi Sundari

  411-422

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• Digital Innovation as a Mediating Mechanism in the Relationship Between Green HR Management and Sustainable Performance

  Anwar Setiawan, Sudita, Sigit Arianto

  423-434

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• Towards Sustainable Organizations Through Purpose-driven and Customer-centric Strategies

  Erwindo

  435-441

  • pdf

• Technical Analysis Using Moving Average and Stochastic Oscillator Indicators to Determine Buy and Sell Signals of PT. Bank Syariah Indonesia, Tbk (BRIS) in the 2022 Period

  Mochamad Ali, Ganam Muhyiddin, Sayuti, Maswarni

  442-448

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• AXA Mandiri Insurance Industry CRM Innovation Based Digital Transformation Towards 2030

  Siti Setiawati, Sugiarto, Sobirin

  449-457

  • pdf

• Business Model And Platform Development Strategy Of The Shopee Application And Shopee Video In The Beauty Product Sector (A Case Study of Glad2glow)

  Evrillisa Martini, Dwi Ardiansyah, Fatwamanda Nurdini

  458-465

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• The Vulnerability Of Sms Otp And The Risk Of Fake Bts Attacks On Mobile Banking Users In Indonesia

  Muhammad Andi Hakim, Muhammad Febryan Danuaji, Muhammad Rizal

  466-476

  • pdf

• Business Strategy And Sustainable Digital Transformation With Swot Analysis At PT PLN (Persero) Certification Center

  Dian Arifiansyah, Bandi Purnomo, Affan Dahrul Sanha, Taswanda Taryo

  477-484

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• Customer Relationship Management In Archives Facilitation Services At The Central Archives Directorate Of The National Archives Of The Republic Of Indonesia

  Narminta Ningrum, Purwanto, Muhammad Wildan Firdaus

  489-496

  • pdf

• Technological Development Review Of Cctv Until 2030

  Yoga Marta Trianto, Yogi Alif Firmansyah, Yose Hernand

  497-505

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• Qris Optimzes Business Process At Umkm Administrative Villlage Jakarta Selatan

  Muhamad Fathur Rachman, Norma Rosyianita Dewi, Ricky Muhamad Alif

  506-513

  • pdf

• Challenges And Optimization Strategies Of Shopee Indonesia To Face Digital Economy 2030

  Juliani, Desi Yanti

  514-522

  • pdf

• Integration Of Emotional Branding And Consumer Experience To Enhance Customer Retention At Pt Cerdig Cerdas Digital

  Sendy Marlen, Fajar Rhenzy Elaza, Siti Aisah

  523-526

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• Facts and Trend of Digital Technology Infrastructure (Case: P.T. Mahdani Printing Artamedia's Enterprise Software)

  Indah Ayu Widiyastuti, Istiqomah, Hanifah Dhia Nur Rohmah

  527-536

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• The Influence Of Goods Specifications, Planning And Negotiations On Delays In The Procurement Process Of Goods And Services At The Pharmaceutical Bumn Holding

  Renny Syarifah

  537-541

  • pdf

• The Significant Effects On Customer Loyalty In E-Commerce Platforms with Customer Satisfaction as An Intervening Variable at PT Artajasa Pembayaran Elektronis

  Angga Priyanto, Cahyadipura, Budi Santoso

  542-548

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• Customer Relationship Management in the Digital Era Challenges and Opportunities in The Construction Sector

  Pandu Eka Panca, Nofeel Fatwanah Hubeis, Nilam Chandra Kumala

  549-558

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• Innovation of Digital Ordering and Payment System for Operational Efficiency and Competitiveness of Culinary MSMEs (Case Study of Yens Cafe 165 Tangerang)

  Turniasih, Yuni Hutari Wafid, Supriyadi

  559-565

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• The Success of Digital Technology Infrastructure in Improving Learning Quality of the Merdeka Curriculum Era at Schools In South Tangerang

  Firyal Nabila, Ervina Amelia, Dini Noviani

  566-573

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• The Effect Of Job Demand, Quality Of Work Life, And Perceived Organizational Support On Work Engagement With Self-Determination As A Mediation Variable On Corrective Institution Employees In Indonesia

  Anis Syamsu Rizal, Saparuddin, Dianta Karuniana A. Sebayang

  574-583

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