Author Guidelines

SUBMISSIONS

I-MARKED (International Journal of Marketing Studies and Environments of Digital Business) invites original empirical research articles and rigorous conceptual papers within marketing sciences, digital business environments, and modern technological ecosystems. All submitted manuscripts must strictly comply with the following structural and stylistic specifications.

 

  1. General Requirements
  • Language: Manuscripts must be written in clear, concise, standard academic English (consistent American or British English spelling).
  • Length: Full manuscripts must be between 5,000 and 8,000 words (including abstract, references, tables, and figures).
  • Layout & Margins: Use standard A4 paper size (210 × 297 mm) with 2.5 cm (1 inch) margins on all sides.
  • Font & Spacing: Use Times New Roman, 11 pt, 1.15 line spacing, with standard paragraph indentation (0.75 cm).

 

  1. Manuscript Structure and Section Specifications

Title Page Details

  • Title: Concise, specific, and informative (maximum 15 words). Capitalize using Title Case, 16–18 pt Bold, Center alignment.
  • Author Names & Affiliations: Provide full names of all authors without academic degrees or titles (11 pt Bold). List institutional affiliations (Department, Faculty, University/Institution, City, Country) and the corresponding author's valid email address and official ORCID iD.

Abstract and Keywords

  • Abstract: A single, unstructured paragraph between 200 and 250 words written in the active voice without citations. The abstract must explicitly cover:
    1. Purpose/Objective: The core marketing or digital business problem investigated.
    2. Methodology/Approach: Research design, sampling technique, sample size, and analytical methods (e.g., PLS-SEM, CB-SEM, experimental design).
    3. Key Findings: Empirical and statistical outcomes.
    4. Theoretical & Practical Implications: Explicit value for scholars and digital marketing practitioners.
    5. Originality/Value: The unique academic contribution/novelty of the study.
  • Keywords: 3 to 5 key terms or phrases representing the core subject matter, separated by semicolons (;).
  • JEL Classification Codes: Authors must provide 2 to 4 classification codes from the Journal of Economic Literature (e.g., M30; M31; M37; O33). Authors may consult the official JEL Classification System at: (https://www.aeaweb.org/econlit/jelCodes.php).

 

  1. Main Body Organization
  • INTRODUCTION (800 – 1,200 words): Establishes the contemporary industry background and academic urgency of the topic. Synthesizes recent international literature to articulate a distinct empirical research gap (novelty) and ends with clear, measurable research objectives.
  • LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT (1,200 – 2,000 words): Grounds the study in formal theoretical frameworks (e.g., Stimulus-Organism-Response, Theory of Planned Behavior, Technology Acceptance Model). Outlines logical arguments linking constructs before stating formal, testable hypotheses ( ) or conceptual propositions.
  • RESEARCH METHODOLOGY (800 – 1,200 words): Details the research design, target population, empirical sampling procedure, measurement scales/instruments, operational definitions, data collection timeline, and analytical techniques to ensure scientific reproducibility.
  • RESULTS AND DISCUSSION (1,500 – 2,500 words):
    • Results: Systematic presentation of empirical data, measurement model evaluations (convergent/discriminant validity), and structural model evaluations (path coefficients, , , -values) using clear tables and figures.
    • Discussion: In-depth interpretation of findings contrasting results with baseline literature. Must delineate explicit theoretical contributions and practical/managerial implications for digital enterprises.
  • CONCLUSION AND IMPLICATIONS (500 – 800 words): Summarizes core conclusions, outlines theoretical and managerial implications, objectively acknowledges methodological limitations, and proposes focused directions for future research.

 

  1. Mandatory End-Matter Declarations

Before the Reference list, authors must provide the following declarations:

  • Acknowledgments (Optional): Recognize non-authorial institutional, logistical, or technical support.
  • Funding Statement: Disclose research grants or specify: "This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors."
  • Author Contributions: Define individual author contributions according to the CRediT taxonomy (e.g., Conceptualization, Methodology, Formal Analysis, Writing – Original Draft).
  • Conflict of Interest: Explicitly declare any potential financial or personal conflict of interest.
  • Data Availability Statement: State whether data is openly accessible via a public repository or available upon reasonable request from the corresponding author.

 

  1. Tables, Figures, and Mathematical Formulas
  • Tables: Must be created using Microsoft Word's table function (not inserted as images), numbered sequentially (e.g., Table 1, Table 2) with concise bold captions placed above the table. Avoid vertical borders.
  • Figures & Diagrams: High-resolution graphics (minimum 300 DPI), numbered sequentially (e.g., Figure 1, Figure 2) with descriptive captions placed below the figure.
  • Equations: Use standard Microsoft Equation Editor or MathType. Number equations consecutively in parentheses on the right margin:

 

  1. Citations and Reference Style
  • Citation Style: Strictly follow the APA 7th Edition (American Psychological Association)
  • Reference Management: Authors are required to use reference management software (e.g., Mendeley, Zotero, or EndNote).
  • Currency of Literature: At least 80% of cited sources must be primary empirical articles from reputable peer-reviewed journals published within the last 5 years.
  • Digital Object Identifier (DOI): Active, clickable Crossref DOIs (e.g., (https://doi.org/10.xxxx/xxxx)) must be appended to all reference entries where available.