Focus & Scope

INOVASI: Jurnal Ilmiah Ilmu Manajemen is a peer-reviewed academic journal that serves as a platform for the dissemination of research findings, theoretical studies, and practical applications in the field of management science. This journal aims to facilitate the exchange of knowledge among academics, researchers, practitioners, and students in various areas of management.
The scope of the journal includes, but is not limited to, the following fields:

1. Human Resource Management
   (Performance management, recruitment and selection, training and development, leadership, work motivation, organizational culture, conflict management)
2. Marketing Management
   (Consumer behavior, marketing strategy, digital marketing, brand management, market research, customer satisfaction and loyalty)
3. Financial Management
   (Corporate finance, investment, capital markets, budgeting, financial analysis, financial risk management)
4. Operations and Production Management
   (Supply chain management, quality management, productivity, production systems, logistics, project management)
5. Strategic Management
   (Strategic planning, business environment analysis, competitive advantage, innovation and entrepreneurship, change management)
6. Organizational Management and Organizational Behavior
   (Organizational structure, decision-making, organizational communication, team dynamics)
7. Entrepreneurship and Business Innovation
   (SME development, product innovation, business models, startups and entrepreneurial ecosystems)
8. Management Information Systems
   (The use of information technology in management, decision support systems, digital transformation)

The journal accepts articles in the form of empirical research, case studies, literature reviews, and conceptual papers that are relevant to the development and application of management science in both business and non-profit organizations.