MARKETING DAN BUSINESS ANALYST DI ERA BIG DATA
Keywords:
big data, marketing, TeknologiAbstract
Abstrak
Dengan perkembangan ilmu pengetahuan dan teknologi, big data, sebagai pembawa informasi terpenting untuk R&D di era teknologi tinggi, jelas telah menjadi pusat penelitian dan pengembangan terbaru di bidang sains dan teknologi. Seperti karakteristik zaman terkini, big data akan dihadapitantangan besar dan menyebabkan serangkaian masalah terkait untuk model manajemen marketing perusahaan besar. Makalah ini telah mempelajari dan menganalisis pengaruh data besar ke perusahaan dan mendapat kesimpulan bahwa jika perusahaan tidak dapat menyadari pentingnya era ini dan mengadopsi metode khusus, mereka akan kalah oleh pesaing mereka.
References
Lin, Y.Q. (2017) On Marketing Transformation in the Era of Big Data. Modern Marketing, 8, 62.
Wang, X.Y. (2017) On the Value, Foundation and Direction of Marketing Innova- tion Research in the Era of Big Data. Communication World, 10, 167-168.
Li, G.B. (2016) Talking about the Innovation of Enterprise Management Mode Un- der the Big Data Environment. Enterprise Reform and Management, 16, 6.
Zhang, S.Q. (2014) On the Challenges and Strategies of Enterprise Marketing in the Era of Contemporary Formal Logic. Development of Contemporary Formal Logic to Promote the Revitalization of New Thinking in Guizhou—Seize the Opportunity and Move into the “Big Data” Era of Academic Salon. Guizhou Science and Tech- nology Association, 5.
Mao, J. (2017) Research on Precision Marketing Strategy of Yunnan Branch of China Construction Bank in the Era of Big Data. Yunnan University of Finance and Economics, Kunming.
Guo, H.Y. (2017) Application of Big Data in Financial Risk Control and Precision Marketing and Big Data Project Risk Research. Shandong University, Jinan.
Liu, C.J., Hu, T. and Zhao, H.Y. (2017) Analysis of the Environment and Counter- measures of Retailing in the Era of Big Data. Contemporary Economy, 31, 76-77.
