Pemasaran UMKM pada Platform Online di Masa Pandemi Covid-19 (Studi Kasus : UMKM Warung Omahe)
Abstract
Dalam situasi pandemi Covid-19, kelompok usaha kecil, mikro, dan ultramikro paling rentan terdampak. Usaha makanan yang menanggung dampak terberat karena pandemi terutama disebabkan karena tidak semua pemilik usaha mengenal pemasaran menggunakan platform online. Pandemi ini memaksa pemilik usaha untuk beralih strategi pemasaran, promosi dan transaksi dari konvensional menjadi digital. Penelitian ini bertujuan untuk membantu usaha kecil, khususnya UMKM Warung Omahe untuk dapat menjawab tantangan pemasaran selama masa Pandemi Covid-19. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan observasi partisipatif. Hasil dari penelitian adalah pembuatan logo, stiker, akun google, akun WhatsApp Business, Instagram dan Akun Gofood. Harapannya adalah pemilik usaha Warung Omahe dapat meningkatkan penjualannya pada saat pandemi Covid-19.
Kata Kunci : Media Sosial, UMKM, Pandemi, Pemasaran, Covid-19
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