Pengaruh Personal Selling, Advertising, dan Sales Promotion Terhadap Loyalitas Pelanggan Pada PT. Interbat (Farmasi) Mampang Prapatan Jakarta
Abstract
Tujuan penelitian ini adalah untuk mengetahui pengarus Personal selling, Advertising dan Sales Promotion (sebagai variabel X) terhadapap loyalitas pelanggan (sebagai variavel Y) pada PT. Interbat Mampang Prapatan. Penelitian ini menggunakan penelitian deskriptif pendekatan kualitatif . Penelitian desktiptif adalah penelitian yang bertujuan untuk menjelaskan, meringkaskan berbagai kondisi, situasi atau tanggapan dokter yang menjadi objek penelitian itu berdasarkan apa yang dipresentasikan oleh Personal Selling, Advertising dan Sales Promotion.
Kata Kunci: Personal Selling, Advertising, Sales Promotion, Loyalitas Pelanggan
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