The Influence Analysis of Product Quality on Customers Satisfaction of PT Galih Cipta Wisesa
Abstract
The purpose of this study was to determine the product quality and service quality of PT Galih Cipta Wisesa and to find out how much influence product quality and service quality had on consumer satisfaction of PT Galih Cipta Wisesa. The large number of new companies offering a variety of similar products at lower prices creates intense competition to increase sales. Therefore, improving product quality is something that must be done in order to attract potential consumers and increase the number of purchases. Based on the type of data obtained by the authors in this study, the authors used quantitative methods using descriptive research methods to describe the results of the research carried out. In this study the authors used a questionnaire as a tool to collect data. Then the data obtained were analyzed using validity test, reliability test, normality test, heteroscedasticity test, simple linear regression analysis, t test (partial) and determinant test with the help of SPSS version 25. From the results of the analysis carried out by researchers it can be concluded that there is a quality influence product on consumer satisfaction at PT Galih Cipta Wisesa, this means that H0 is rejected and H1 is accepted. The research method used is quantitative method, and there is a positive relationship between service quality and customer satisfaction, with a regression value of 0.687. "The correlation coefficient (r) 0.583 indicates that there is a fairly strong relationship between service quality and customer satisfaction, the specified value (Kd) is 0.340. Hypothesis testing using t arithmetic test so that it is obtained t count > t table (7.112 > 1.660), which can be said to be significant.
Keywords: Quantitative, SPSS, Product Quality, Consumer Satisfaction
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