The Effect of Sales Promotion Costs on Sales Quantity at PT Kamajaya Aneka Lestari Tangerang

Authors

  • Faqihuddin Faqihuddin Universitas Pamulang
  • Sugiyanto Sugiyanto Universitas Pamulang

Abstract

This research was conducted at PT Kamajaya Aneka Lestari Tangerang using a descriptive method. The data used is taken from secondary data from the company in the form of reports on sales promotion costs and sales quantity from 2018 to 2020. The data analysis technique used is simple linear regression and coefficient of determination. From the results of data analysis calculations, a constant for sales of Rp.5,213,99 the regression coefficient for X is 6311 e-5, which means that sales (Y) will increase by Rp. 6311 e-5. The unit for increasing sales promotion costs (X) is Rp.1. From the analysis of the coefficient of determination, the results obtained R2 (coefficient of determination) of 0.887, this indicates that 88.7% of the sales variable is strongly influenced by the independent variable. between 0.8 - 1.0. The relationship is positive which means that if the sales promotion costs is increased, this will increase the sales quantity. So in order to increase the sales quantity, the company must increase sales promotion costs.

 Keywords: Sales Promotion Costs, Sales Quantity

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Published

2021-12-22

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Vol. 2 No. 1 (2021): HUMANIS (Humanities, Management and Science Proceedings)

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