Competitive Strategy Analysis In The Dynamics of The Competition of Cosmetic Products Business
Abstract
The study was conducted to identify and analyze competitive strategy implemented by PT Siap Kirim Indonesia, In winning cosmetic business rivalries and keeping its customers in the region Jabodetabek and the branch territory PT Siap Kirim Indonesia. The method of research used was qualitative descriptive where the research was at PT Siap Kirim Indonesia. As for the data-gathering techniques through the interviews and direct observations in the field to an expert source. To test the validity of data by using triangulation is to compare the truth of the information obtained through time and different tools. The qualitative study of comparing observations with those of interviews, data presentation, drawing conclusions, and verifying data with written data. The result of corporate studies has adopted a competitive strategy with competitive competitors in order to win business competition from competitors by boosting the company's image and strengthening the positioning, and rebranding of products to boost sales volume.
Keywords: Competitive strategy, business competition, cosmetic products business
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