Utilization of Information Technology, Internet and E-Commerce in Herbal MSMEs
Abstract
This research is based on fact that during the pandemic, the need for technology, internet and e-commerce has increased significantly. The purpose of this study was to determine whether the use of information technology, internet and e-commerce at MSME Herbal Waroeng Sehat, Tangerang City has been carried out optimally.The methodology used in this research is descriptive statistical analysis. The test used in this study is the frequency distribution table test. The data analysis used was descriptive qualitative and descriptive quantitative. Data collection was obtained by distributing questionnaires in the form of Google Form to 30 respondents. Primary data derived from questionnaires were processed through the SPSS version 25 program. According to (Ghozali, 2018, p. 15) [1], SPSS is an abbreviation of Statistical Package for Social Sciences, which is software that functions to analyze data, perform statistical calculations for both parametric and non-parametric statistic on a windows basis. The results showed that the ability of employees to operate computers was 83.3% or 25 employees. And the use of the internet to support daily work is 86.7% or 26 employees. Utilization of E-commerce can add business branches, the answer is 66.7% or 20 people answered that the use of E-commerce can add business branches. It can be concluded that the utilization of Information Technology, Internet and E-commerce has been carried out optimally by Waroeng Sehat.The impact of this research is expected in the next 5 years Waroeng Sehat SMEs can expand their digital marketing strategies by using Internet of Things technology in order to get maximum profit.
Keywords: Information Technology, Internet, E-commerce, MSME
References
Al Faqir, A. (2021, April 20). Increasing 65 Percent, Pandemic Becomes the Beginning of the Resurrection of Online Shopping in E-Commerce. (A. Al Faqir, Editor) Retrieved September 29, 2021, from www.liputan6.com: https://www.liputan6.com/bisnis/read/4546521/melonjak- 65-persen-pandemi-jadi-awal-kebangkitan-belanja-online-di-e-commerce
Alwendi. (2021). Optimization of the Internet of Things to Increase Production in the Small and Medium Business Sector during the Covid-19 Pandemic. Jurnal Informatika dan Rekayasa Perangkat Lunak, 16-22. Retrieved September 29, 2021, from https://www.publikasiilmiah.unwahas.ac.id/index.php/JINRPL/article/view/3963/pdf
Ayu, F., & Permatasari, N. (2018). Design of Information System for Field Work Practice Data Processing (PKL) at the Public Relations Division of PT Pegadaian. Jurnal Intra-Tech, 2(2), 12-26. Retrieved Oktober 19, 2021, from https://journal.amikmahaputra.ac.id/index.php/JIT/article/view/33/25
Fatimah, S., & Azlina, N. (2021). The Influence of Information Technology and Innovation on the Performance of Small and Medium Enterprises (SMEs). (Study on Online-Based SMEs in Dumai City). Jurnal Riset Akuntansi dan Perbankan, 15(1), 444-459. Retrieved from http://ojs.ekuitas.ac.id/index.php/jrap/article/view/372
Ghozali, I. (2018). Multivariate Analysis Application With IBM SPSS 25 Program. Semarang: Badan Penerbit Universitas Diponegoro.
Halim, A. (2020). The Influence of Micro, Small and Medium Enterprises Growth on the Economic Growth of Mamuju Regency. Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157-172. Retrieved September 29, 2021, from https://stiemmamuju.e-journal.id/GJIEP/article/view/39/30
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa.
Hartanto, D., & Yuliani, S. (2019). Education Research Statistics Equipped with SPSS Analysis.
Hendarsyah, D. (2019). E-commerce in the Industrial Age 4.0 and Society 5.0. Jurnal Ilmiah Ekonomi Kita, 8(2), 171-184. Retrieved September 29, 2021, from https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/170/169
Lesmana, R., Sunardi, N., & Kartono. The Effect of Financing and Online Marketing on MSMEs Income Increasing at Intermoda Modern Market BSD City Tangerang Selatan. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(7), 25-34
Lesmana, R., Sunardi, N., Hastono, H., & Widodo, A. S. (2021). Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan. Jurnal Pemasaran Kompetitif, 4(2), 157-167
Lesmana, R., Sutarman, A., & Sunardi, N. Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 38-45
Lubis, T. A., & Junaidi. (2016). Utilization of Information Technology in Micro, Small and Medium Enterprises in Jambi City. 3(3), 163-174. Retrieved Oktober 18, 2021, from https://online- journal.unja.ac.id/JES/article/view/3535/6325
Mastisia Rakanita, A. (2019). Utilization of E-Commerce in Improving the Competitiveness of MSMEs in Karangsari Village, Karangtengah District, Demak Regency. Jurnal Ekbis (Analisis, Prediksi, Dan Informasi), 20(2), 1280-1289. Retrieved Oktober 18, 2021, from https://jurnalekonomi.unisla.ac.id/index.php/ekbis/article/view/237/pdf_16
Pekanbaru: Cahaya Firdaus. Retrieved Nov 19, 2021, from http://repository.uir.ac.id/1762/1/Buku%20Statistik%20Penelitian%20Dicki%20Sri%203Bab. pdf
Sehat, A. W. (2009). Waroeng Sehat. Retrieved from https://waroengsehat.com/tentang-kami/: https://waroengsehat.com/tentang-kami/
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: Penerbit Alfabeta Bandung.
Sunardi, N., & Lesmana, R. (2020). Konsep Icepower (Wiramadu) sebagai Solusi Wirausaha menuju Desa Sejahtra Mandiri (DMS) pada Masa Pandemi Covid-19. JIMF (Jurnal Ilmiah Manajemen Forkamma), 4(1).
Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
