Conflict Management Through Dispute Style Analysis Of Marketing Bancassurance-Unit Linked Product Conflict Between Consumer And Insurance Companies In Indonesia (Case Study Analysis Of Three Insurance Company)
Abstract
Conflict management is basically an effort or process carried out by the conflicting parties in order to obtain a resolution of the conflict as desired. Basically conflict management is a process of solving problems democratically by prioritizing win-win solutions so that negative effects in the conflict can be managed to a minimum. The marketing conflict of bancassurance - unit linked products has recently become a topic of conversation in various media. The relevant parties, for example the Insurance Companies, Banks, Consumers and Policy Stakeholders, both have right side and wrong side in relation to the marketing process of this unit-linked bancassurance product, so a solution must be found as well as possible. In this article, the author uses theory of conflict management, namely Pasya and Sirait Theory to analyze the dispute style of the parties. The author will also explain about 3 alternative ways of resolving insurance disputes in Indonesia according to existing provisions in Indonesia. The research was conducted using a qualitative method with a casuistic approach.
Keywords: Conflict Management, Insurance, Bancassurance, Unit- Linked
References
Bintari, Antik (2018-08-09). "Manajemen Konflik Penyelesaian Kasus Reklamasi Pulau G Pantai Utara Jakarta". CosmoGov. 2018.
Bercovitch Jacobs; Paul F Diehl. (1997-04). "Conflict management of enduring rivalries: The frequency, timing, and shortâ€term impact of mediation", International Interaction,1997.
Fisher, Simon, Mengelola Konflik : Keterampilan dan Strategi untuk Bertindak, Cetakan Pertama, Alih Bahasa S.N.Kartikasari,dkk. The British, 2001.
Hastuti, Rahejeng Kusumo, “2,8 Juta Nasabah Tutup Polis Unit Linked, Ada Apa Ini?â€, CNBC, 2021
Imadasari, Rezha, ‘Penyelesaian Klaim Ausransi Jiwa menurut Klaim Ex Gratiaâ€, Unnes Law Journal, 2013.
Lorina, “Tanggung Gugat Kerugian Nasabah Asuransi terhadap Kasus Gagal Bayar Produk Asuransi Unit Linkâ€, Jurnal Pro Hukum, Universitas Gresik, 2019.
Nurkasihani, Iba “ Restorative Justice Alternative Baru dalam Sistem Pemidanaanâ€, JDIH Tanah Laut, Pelaihari, 2019.
Pasya, Gamal, Martua Sirait, Analisa Gaya Bersengketa AGATA, Samdhana Institute, 2011.
Pratama, Wibi Pangestu “Lima Perusahaan Asuransi Jiwa dengan Premi Tertinggi, Ada Prudential hingga Manulifeâ€, bisnis.com, 2020.
SE OJK No.2 / SEOJK. 07/ 2014 tentang Pelayanan dan Penyelesaian Pengaduan Konsumen Sektor Jasa Keuangan.
SEOJK Nomor 32/SEOJK.05/2016 – Saluran Pemasaran Produk Asuransi Melalui Kerja Sama dengan Bank (Bancassurance).
SE OJK No. 61/ POJK. 07/ 2020 tentang Lembaga Alternatif Penyelesaian Sengketa (LAPS - SJK).
Sugiyono, Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D, Bandung: Alfabeta, 2010.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
