Influence of Distribution Channels on Sales Volume in PT. Sinar Sosro Sales Office Rangkasbitung Lebak Banten
Abstract
The quantitative research approach and descriptive analysis were employed in this research. The research hypothesis approach is to analyze using associative quantitative methods which are carried out to connect one variable to another variable, the purpose of this research method is to determine the influence between two or more variables. Based on the results of the analysis to analyze the effect of distribution channels consisting of the number of distribution channels (Agents, Semi Agents, Retailers) on the sales volume of The BotolSosro at PT. SinarSosro, Rangkas bitung Sales Office, Lebak Banten, used simple and multiple correlation analysis through SPSS Version 17.0 program. The simple correlation results produce a correlation value of -0.646 on the distribution of agents, -0.118 on the Semi-Agents and 0.900 on the distribution of retailers. So it can be concluded Ha and reject Ho. Because, The sales volume of the The Botol Sosro brand at PT. Sinar Sosro Rangkasbitung Sales Office Lebak Banten is influenced by the distribution channels of Agents, Semi-Agents, and Retailers.
Keywords : Distribution Channel, Sales Volume, PT. SinarSosro.
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