Sustainable Consumer Behavior: A Review
Abstract
The current study reviews articles on sustainable consumer behavior from different regions or countries. Of the 20 peer-reviewed articles indexed on the web of science, most of them use a quantitative approach. Half of the articles reviewed considered environmental, economic, and social aspects as sustainability criteria, while the rest included only part of these three aspects. Food and clothing are most of the products considered in the articles reviewed, while consumer groupings are mostly based on age, gender, education, income, and job. Geographically, most studies come from countries in Europe, while the rest are from the United States and the Asian region. The study found that 16 out of 20 articles reviewed considered that consumers in the region under consideration were transitioning to sustainable behavior.
Keywords: consumer behavior, sustainability, green consumer
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