Human Resources Management Strategy to Maintain Profit at The Era of the Covid-19 Pandemic
Abstract
The covid-19 pandemic urged companies to increase the capabilities in human resources management in the midst of increasingly difficult challenges and change in work design into all digital. Some of the companies make all kinds of policies to keep their business alive, whether it’s no production policy, temporarily closing its business, or even layoffs, due to their cash flow problems. This research aims to discover Human Resources Management Strategies to Maintain Profit in the Era of The Covid-19 Pandemic (Case Study at PD. Pratama Shellindo). Research Methodology employed in this research is Qualitative Research. Data is taken by observing and interviewing some leaders and employees, and also by literary studies. The research discovered Human Resources Management Strategies to Maintain Profit at the Era of The Covid-19 Pandemic as follow: first, previously PD. Pratama Shellindo applied three shift working hour which is 1st shift at 06.00-14.00, 2nd shift at 14.00-22.00, and 3rd shift at 22.00-06.00. However, based on prevention guide written in the decree of Indonesian Republic Ministry of Health, HK.01.07/MENKES/328/2020 about Prevention Guide and Control of Covid-19 at Office and Industrial Workplace in Supporting Business Sustainability at Pandemic Situation, which encourages the nullification of 3rd shift, PD. Pratama Shellindo responded with some adjustment in gas station’s operational hour during covid-19 pandemic, from 24 hours a day with 3 shifts to 16 hours a day with 2 shifts only: 1st shift at 06.00-14.00 and 2nd shift at 14.00-22.00. And the gas station operated at 06.00-22.00. And secondly, it is implementing health protocols. For employees, those protocols called for wearing masks and hand gloves, and also body temperature checking regularly. Moreover, there was regular cleaning up and disinfectant spraying to oil dispenser, toilet, and prayer room around the gas station. In the service area, SHELL also implemented social distancing policies between employees and customers as well as between employees it selves. Aside from that, SHELL supplemented additional vitamins for its employees to increase their immunity and to keep them healthy. In the refueling area, there were some changes too; among them were safe distance policies. For two wheels vehicles, the riders should get off their bikes and stand beside their bike across the refueling operators. This consistency to health protocols was expected to maintain public trust toward Shell services. So it’s urgent to keep the risk of transmission of Covid-19 at minimum for Shell’s gas station customers. The customers who are satisfied and having trust in Shell's products/services will gladly redo their purchases. These two policies were the strategies implemented by PD. Pratama Shellindo to maintain profit in the era of pandemic. Take into account that, according to a survey by the Ministry of Labor, around 88% companies that are affected by the pandemic are at loss.
Keywords: Human Resources Management, Company Profit, PD. Pratama Shellindo
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