The Effect of Marketing Mix related with Decision to Choose Multipurpose Lending Institution at PT Kresna Reksa Finance Head of Citayam
Abstract
This research is aim to descriptive-verificative research, is a type of research that systematically describes the facts and characteristics of the object being studied correctly. This study uses a qualitative-descriptive method which is supported by using questionnaire data, literature studies and interviews. The results showed (1) the product has a simultaneous influence on customer decisions in choosing a multipurpose lending institution at PT Kresna Reksa Finance Head of Citayam, (2) Promotion has a positive and significant effect on customer decisions in choosing a multipurpose lending institution at PT Kresna Reksa Finance Head of Citayam, (3) Location has a positive and significant effect on customer decisions in choosing a multipurpose lending institution at PT Kresna Reksa Finance Head of Citayam, (4) Employees have a positive and significant effect on customer decisions in choosing a multipurpose lending institution at PT. Kresna Reksa Finance head of Citayam (5) Place and physical evidence have a positive and significant impact on customer decisions in choosing a multipurpose lending institution at PT Kresna Reksa Finance head of Citayam
Keywords: Marketing Mix, Decision to Choose Multipurpose Lending Institutions
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