Pengaruh Kualitas Pelayanan, Nilai Pelanggan dan Harga Terhadap Kepuasan Pelanggan Pada Apotek K24 Rawabuntu
Abstract
The objectives of this study are: 1) To determine the effect of service quality on customer satisfaction at Apotek K24 Rawabuntu. 2) To determine the effect of customer value on customer satisfaction at Apotek K24 Rawabuntu. 3) To determine the effect of price on customer satisfaction at Apotek K24 Rawabuntu 4) To determine the effect of service quality, customer value and price simultaneously on customer satisfaction at Apotek K24 Rawabuntu. The analytical technique used in this study is a quantitative analysis technique using statistics. The population in this study were consumers of Apotek K-24 Rawabuntu. With incidental sampling technique, a sample of 30 consumers was taken. The results of this study indicate that: The results of this study indicate that obtained the result of F arithmetic Sig is 0.000. The value of sig < 0.05 or 0.000 < 0.05, it means that Service Quality (X1), Customer Value (X2) and Price (X3) have a positive and significant effect simultaneously on Customer Satisfaction (Y).
Keywords: Service Quality, Customer Value, Price, Customer Satisfaction
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