Analisis SWOT sebagai Alat Penetapan Strategi Umum Organisasi (Studi kasus pada Universitas Pamulang)
Abstract
Universities as centers of science, research centers, and community service centers and as centers of knowledge-producing corporate entities, in the survival of their organizations need a strategy for sustainability, including competition in quality, price, and service. The problems that will be faced require effective management knowledge and skills. So one way to find out what strategy and how to make decisions on the right strategy is by analyzing the strengths, weaknesses, opportunities and challenges in the organization.
Keyword : SWOT Analysis, Marketing StrategyReferences
Angelica Tamara, Implementasi nalisis SWOT dalam Strategi Pemasaran produk Mandiri Tabungan Bisnis, Jurnal Riset Bisnis dan Manajemen 4(3), 2016
Imanuel Adhitya Wulanata Chrismastianto, Analisis Swot Implementasi Teknologi Finansial terhadap Kualitas Layanan Perbankan di Indonesia, Jurnal Ekonomi dan Bisnis 20(1), 133-144, 2017
Kotler Philip (1997), Manajemen Pemasaran, Analisis perencanaan, Implementation, dan kontrol, Jakarta, PT. Prenhanllindo.
Mariska Ardilla Faza, Analisis SWOT Pariwisata Halal Provinsi Nusa Tenggara Barat, Jurnal Manajemen Indonesia 19(1), 10-19, 2019
Mudrajad Kuncoro (2005), Strategi Meraih Keunggulan Kompetitif, Jakarta, Erlangga
Rangkuti, Freddy( 2000), Analisis SWOT Tehnik Membedah Kasus bisnis,Jakarta, gramedia
Reca Elyanrni, Hermanto Hermanto, Analisis SWOT terhadap Strategi Pemasaran Layanan SAP Express pada PT.SAP, Jurnal Metris 17(2), 81-88, 2016
Sri Handayani, Analisis SWOT Strategi Pemasaran Asuransi Jiwa Bumiputera 1912, Jurnal Ekombis Review, Vol.1 No.2 Hal 97 - 107
Tjiptono, Fandy (1997), Strategi Pemasaran, Yogyakarta, Andi Yogyakarta
Yani Subaktilah,Nita Kuwardani,Sih Yuwanti, Analisis SWOT:Faktor Internal dan Eksternal pada pengembangan Usaha Gula Merah Tebu (studi kasus di UKM Bumi Asih,Kabupaten Bondowoso), Jurnal Agroteknologi 12(02) 107-115, 2018
Amalia, S., Sutisna, A., & Deni, D. (2022). How To Increase Income Through Cross Training System Skill On MSME Depok. Jurnal PKM Manajemen Bisnis, 2(1), 20-27.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Fajri, C., Rahman, Y. T., & Wahyudi, W. (2021). MEMBANGUN KINERJA MELALUI LINGKUNGAN KONDUSIF, PEMBERIAN MOTIVASI DAN PROPORSIONAL BEBAN KERJA. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(1), 211-220.
Fauziah, F., Hamzah, A., & Rozy, A. (2021). IMPLEMENTATION OF MANAGEMENT IN WASTE BANKS TO INCREASE ECONOMIC VALUE. Jurnal PKM Manajemen Bisnis, 1(1), 37-43.
Fitriah, S. (2021). Children with Special Needs In the Eyes of Islamic Law and the State. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 77-86.
Guntur, M. (2021). AL-QURAN TEACH THE IMPORTANCE OF TAKING CARE OF HEALTH PHYSICAL: Tafseer Surat Al-Baqarah. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 50-58.
Handayani, H., & Caesario, A. (2021). A Culture of Savings Solutions for Consumptive Behavior and Care for the Future. Jurnal PKM Manajemen Bisnis, 1(2), 67-72.
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa.
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 34-39.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Mahmudin, M., Caesario, A., & Saputra, A. (2021). ENTREPRENEURSHIP: Soft Skill of Life. Jurnal PKM Manajemen Bisnis, 1(1), 19-28.
Majid, I. K. (2021). Governance-Based Library Management, More Effective and Efficient. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 68-76.
Malik, J. (2021). STUDY AL-QURAAN: Understanding Verses That Has Meaning Ta'arud. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 42-49.
Nurhusna, S., & Wahyudi, W. (2021). PERFORMANCE DETERMINANTS OF STATE CIVIL SERVICES (ASN) IN THE COVID-19 PANDEMIC. Inovasi, 8(1), 54-61.
Nuriman, H. (2021). The Analysis Of Competence And Career Development Impact On Work Motivation And Its Implication Toward Employee’s Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 10-17.
Nursoleh, N. (2022). Location Analysis of Interest in Buying Housing in South Tangerang City. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 35-42.
Ridwan, M. (2022). Purchasing Decision Analysis in Modern Retail. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 1-9.
Ridwan, R. (2021). THE EFFECT OF LEADERSHIP ON PERFORMANCE: Analysis of School Management Ability and Attitude. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 59-67.
Samsudin, S., & Ayu, D. (2022). Standards Management Of Covid-19 Prevention According To world Health Organization (WHO). Jurnal PKM Manajemen Bisnis, 2(1), 28-33.
Sanitias, S., & Dani, M. (2022). Optimization Of Msmes Marketing Using Whatsapp. Jurnal PKM Manajemen Bisnis, 2(1), 1-10.
Solahuddin, M. (2021). Being Creative Early on is the Main Capital for Entrepreneurship. Jurnal PKM Manajemen Bisnis, 1(2), 73-78.
Sugiarti, E. (2018). Building Work Commitment of Bppt Employee. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 1(2), 171-180.
Sugiarti, E. (2022). The Influence of Training, Work Environment and Career Development on Work Motivation That Has an Impact on Employee Performance at PT. Suryamas Elsindo Primatama In West Jakarta. International Journal of Artificial Intelligence Research, 6(1).
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 27-33.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
