Pengembangan Keahlian Digital Marketing Sebagai Upaya Dalam Penerapan Personal Branding pada Era Digital

Authors

  • Andriyana Latif
  • Angga Setiawan Adetia Rizki
  • Avdel M Fananta
  • M. Kausar M. Kausar
  • Nurdin Nurdin

Abstract

Based on the discussion on developing Digital Marketing expertise as an effort to implement Personal Branding in the Digital Age, everyone must "market themselves" to get a positive positioning and at the same time be top of mind in the minds of others. The process of marketing yourself begins with building and promoting yourself as the main part of the communication tool and process with the target market and society in general and it is necessary to deepen the material about digital marketing in order to get to know and understand strategies in digital marketing. The development of digital marketing expertise as an effort to face the digitalization era in the future is very necessary in order to continue to adapt to existing technology and digitalization developments.

Keywords: Digital Marketing;Personal Branding;Digital Era;Positioning.

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Published

2022-07-01

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Vol. 2 No. 2 (2022): HUMANIS (Humanities, Management and Science Proceedings)

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