Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan
Abstract
The number of Sosial Media users is significantly increasing in Indonesia, therefore marketers use sosial media as a marketing communication tools, or known as Sosial Media Marketing. Current research has gave us broad understanding about opportunities and potential of sosial media marketing. To optimilized, the motivation and output of sosial media marketing should be explained in order to develop stragi other marketing strategies. This study is a literature review with a review of existing researchs with the focus of the analysis is the antecedents and consequences of sosial media marketing. This research was using literature study from 23 literatures from 2010-2015. Researcher also presents current issues about sosial media and propose model of sosial media marketing. Furthermore, important questions for future research will be proposed.
Keywords: Social Media, Social Media Marketing, Marketing Communication Tool
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