Tourism Digital Marketing For Bangka Belitung
Abstract
Industri pariwisata saat ini menjadi salah satu sektor andalan pemerintah dalam meningkatkan pendapatan daerah. Untuk menarik lebih banyak kunjungan wisatawan ke daerah Bangka Belitung di era 4.0, salah satu alternatif strategi pemasaran yang digunakan adalah dengan menggunakan Program Digital Marketing sebagai sarana mempermudah wisatawan dalam mencari akomodasi, lokasi wisata, lokasi kuliner, transportasi dan lain-lain. Metode yang digunakan adalah metode kualitatif dengan cara observasi, wawancara dan dokumentasi. Dengan penerapan digital marketing, dunia pariwisata akan tumbuh lebih profesional dan lebih mendunia.
Keywords: Digital Marketing, Tourism
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