Indonesia: Ekonomi Berbagi (Sharing Economy) sebagai Tren Pasar Baru
Abstract
In developed countries, the development of the sharing economy as a new economic model has been increasingly debated in recent decades. In Indonesia, the sharing economy is not well studied in the academic literature. On the other hand, in fact, there are several collaboration platforms that consumers use. Therefore, the aim of this study is to specifically discuss Indonesia's sharing economy. After a brief introduction, the concept of the sharing economy is defined. The data is collected from the results of the Statista online survey. The attitudes of consumers towards the sharing economy and the expectations and motivations that motivate them to enter the market are investigated and presented. This paper also highlights the factors that promote or hinder the development of the sharing economy and presents the legal framework that directly and indirectly regulates this area.
Keywords: Sharing Economy, Marketing, Trend, Motive, Consumer Perspection
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