Penerapan Sistem Infromasi Manajemen Dalam Memasarkan Produk Pada UMKM di Industri Ragam Camilan
Abstract
There are quite a number of MSME products in the Pengasinan area, Gunung Sindur that produce snack food products from homemade cassava which are mostly done by housewives in the traditional way. This causes the growth and development of existing MSMEs to experience many obstacles so that they are not optimal. Marketing methods using information technology are important to boost or increase sales of these products. As sales increase, sales profit will also increase.
Keywords: Snack, Marketing, MSME, Information System
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