The Impact Of Special Economic Areas (Sez) On The Economic Improvement Of The Community In Tanjung Lesung, Pandeglang Regency, Banten Province
Abstract
Tanjung Lesung has abundant marine wealth so that it becomes a tourist attraction for tourists, therefore Tanjung Lesung is designated as a Special Economic Zone (KEK) for the Tourism Zone. The Tanjung Lesung SEZ has an impact on the growth of Micro, Small and Medium Enterprises (MSMEs). However, it turns out that there are still problems such as the SEZ development action plan with its implementation, the support facilities for MSMEs have not been built, and the government's lack of attention to MSMEs. The purpose of this study was to determine the impact of SEZ development on the growth of MSMEs in Tanjung Lesung. This study uses the theory of business growth according to Kim and Choi (Soleh, 2008). The method used is a descriptive method with a qualitative approach. Analysis of the data used by Miles & Huberman. The results showed that SEZ had a positive impact on the growth of MSMEs in Tanjung Lesung, because MSMEs experienced an increase in sales and customer growth due to the number of tourists visiting Tanjung Lesung. However, for MSMEs in the manufacturing sector, they still experience difficulties in marketing products because there are no special outlets for MSMEs. The recommendations given are the creation of special outlets for SMEs, and the construction of facilities and infrastructure
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