Effect of Location, Price and Quality of Human Resources on Competitiveness in PT. Freetrend Balaraja in Tangerang District
Abstract
The research objectives are as follows: 1) To determine the effect of location on competitiveness at PT. Freetrend Balaraja in Tangerang Regency. 2) To determine the effect of price on competitiveness at PT. Freetrend Balaraja in Tangerang Regency. 3) To determine the effect of the quality of human resources on competitiveness at PT. Freetrend Balaraja in Tangerang Regency. 4) To determine the effect of location, price and quality of human resources together on the competitiveness of PT. Freetrend Balaraja in Tangerang Regency. The data analysis tool used is Multiple Linear Regression Analysis with SPSS 20 tool. The population studied were employees of PT. Freetrend Balaraja in Tangerang Regency. The sampling technique used is simple random sampling, a sample of 83 consumers of PT. Freetrend Balaraja in Tangerang Regency as respondents in this study. The results of this study indicate: 1) There is an influence of location on competitiveness. 2) There is an effect of price on competitiveness. 3) There is an influence of the quality of human resources on competitiveness. 4) There is an influence of location, price and quality of human resources which together affect competitiveness.
Keywords: Location, Price, Quality of Human Resources, Competitiveness.
References
David, Fred.R. (2011). Manajemen Strategis: Konsep-Konsep. Edisi Duabelas. Jakarta: Salemba Empat.
Delanno, Galuh Fajar dan Deviani. (2013). Pengaruh Kapasitas Simber Daya Manusia, Pemanfaatan Teknologi Informasi, Dan Pengawasan Keuangan Terhadap Nilai Informasi Pelaporan Keuangan Pemerintah Daerah. Jurnal WRA 1 (1): 21-45.
Febriady, Leonard Sembiring. (2013). Pengaruh Kualitas Sumber Daya Manusia, Pemanfaatan Teknologi Informasi dan Sistem Pengendalian Intern Terhadap Keandalan Dan Ketepatwaktuan Pelaporan Keuangan 125 Pemerintah (Studi Empiris Pada Pemerintah Kota Padang). Jurnal Akuntansi Vol. 1 No.1.
Harbani, Pasolong. (2013). Teori Administrasi Publik. Bandung: Alfabeta.
Heizer, Jay & Barry Render. (2010). Manajemen Operasi. Edisi Ketujuh Buku. 1. Jakarta: Salemba Empat.
Hurriyati, Ratih. (2015). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabetha.
Kotler, Philip and Gary Armstrong. (2011). 10th Edition. “Marketing an Introductionâ€. Indonesia: Perason.
Kotler, Philip dan Kevin Lane Keller. (2009). Manajemen Pemasaran. Jilid I. Edisi ke 13 Jakarta: Erlangga.
Kuswatiningsih, Rahayu Setyo. (2016). Penerapan Model Pembelajaran Guided Discovery dengan Bantuan Software PhET pada Materi Fluida Statis di Kelas X SMAN 1 Wringinanom. Program Studi Pendidikan Fisika Universitas Negeri Surabaya. Skripsi tidak diterbitkan.
Lupiyoadi, dan Hamdani. (2011). Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta: Salemba Empat.
Ma’ruf, Hendri. (2006). Pemasaran Ritel. Jakarta: Gramedia Pustaka Utama.
Nurcahya, P., & Sugiyanto, S. (2021). Pengaruh Destination Branding “Friendly Lombok†Terhadap Minat Berkunjung Ke Pulau Lombok, Nusa Tenggara Barat. Proceedings Universitas Pamulang, 1(1).
Priansa, Donni Juni. (2014). Perencanaan dan Pengembangan Sumber Daya. Manusia. Bandung: Alfabeta.
Puspitasari, Ajeng A. Dkk., (2014). “Proses Pengambilan Keputusan Konsumen dalam Menentukan Pembelian Produk Tasâ€. Karawaci: Universitas Gunadarma.
Riduwan dan Sunarto. (2013). Pengantar Statistika: Untuk Penelitian Pendidikan, Sosial, Ekonomi, Komunikasi, dan Bisnis. Bandung: Alfabeta.
Setyaningsih, E., & Sugiyanto, S. (2021). Pengaruh Celebrity Endorsement Terhadap Minat Beli Produk Deavhijab Fashion. HUMANIS (Humanities, Management and Science Proceedings), 1(2).
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 27-33.
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 34-39.
Agustine, C. (2021). ANALISIS RASIO LIKUIDITAS, RASIO PROFITABILITAS, DAN RASIO SOLVABILITAS UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT. SURYA TOTO INDONESIA TBK PERIODE 2010-2018. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 68-76.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Majid, I. K. (2021). Governance-Based Library Management, More Effective and Efficient. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 68-76.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Sugiyanto, . (2020) Manajemen Pemasaran : Inspiring The Salesmanship. Yayasan Pendidikan Dan Sosial Indonesia Maju (Ypsim), Banten. Isbn 9786237815853
Sugiyanto, . And Anggun Putri Romadhina, . (2020) Pengantar Ilmu Ekonomi Mikro Dan Makro. Yayasan Pendidikan Dan Sosial Indonesia Maju (Ypsim), Banten. Isbn 978-623-92764-4-7
Sugiyanto, . And Luh Nadi, . And I Ketut Wenten, . (2020) Studi Kelayakan Bisnis. Yayasan Pendidikan Dan Sosial Indonesia Maju (Ypsim), Serang. Isbn 978-623-7815563
Sugiyanto. (2020) Manajemen Pemasaran: Inspiring The Salesmanship. Yayasan Pendidikan dan Sosial Indonesia Maju (YPSIM), Banten. ISBN 9786237815853.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Afabeta.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Afabeta
Tjiptono, Fandy. (2007). Strategi Pemasaran.Yogyakarta: Andi
Tjiptono, Fandy. (2008). Manajemen Jasa. Yogyakarta: Andi Offset.
Tjiptono, Fandy. (2015). Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
