Analysis Of Price, Location And Product Quality On Purchasing Decisions For Subsidized Housing At Perumahan Taman Adiyasa

Authors

  • Ema Wulaningsih
  • Siti Ela Rohilah Masjum Iis
  • Siti Fatimah
  • Deny Arga Felani
  • Sugiyanto Sugiyanto

Abstract

The purpose of the study was to analysis of price, location and product quality on purchasing decisions for subsidized housing at Perumahan Taman Adiyasa PT. Adiyasa Konstrindo in Tangerang Regency. The method used is descriptive and quantitative approach with classical assumption test method, hypothesis test, t test, F test, and data analysis technique using multiple linear regression.  The  results  of  this  study  are  partially  significant  influence  between  the price variables on purchasing decisions with a regression equation value of Y = 12,712 + 0,673X1 and a correlation value of 0,670 meaning that the two variables have a strong relationship. Partially there is a significant influence between location variable on purchasing decisions with a regression equation value of Y = 4,004 + 0,694X2 and a correlation value of 0,841 meaning that the two variables have a strong relationship level. Partially  there  is  a  significant  influence  between  the  product quality variable on purchasing decisions with a regression equation value of Y = 9,446 + 0,558X3. Simultaneously there is a significant influence between price, location and product quality variables on purchasing decisions with a regression equation value of Y = 0,169 + 0,072X1 + 0,520X2 + 0,235X3   and a correlation value of 0.890 meaning that the independent variable and the dependent variable have a very high level of relationship. strong. The coefficient of determination is 89.0% while the remaining 11.0% is influenced by other factors. Hypothesis test obtained value Fcount > Ftable or (108.886 > 2.710).

Keywords: Price, Location, Product Quality, Purchase Decisions

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Published

2022-11-15

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Vol. 3 No. 1 (2022): HUMANIS (Humanities, Management and Science Proceedings)

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