Analysis of The Marketing Strategy of Financing Products on Customer Satisfaction at Bank BJB Syariah KC BSD City
Abstract
This journal discusses "Marketing Strategy Analysis of Financing Products on Customer Satisfaction at Bank BJB Syariah KCP BSD City". The marketing strategy carried out by Bank BJB Syariah intends to socialize financing products to the community in the area, namely the community around BSD City. Therefore, the authors are very interested in analyzing the marketing strategy carried out by Bank BJB Syariah and to find out more about these results, the authors conduct further research using qualitative research. The sampling technique uses the in-depth interview method by conducting in-depth interviews to informants totaling two people with different professional backgrounds. The analysis technique used is a qualitative descriptive method which is useful for providing facts and data about the marketing strategy carried out by practitioners. Based on the research, the authors found that the products offered by Bank BJB Syariah KC BSD City are divided into two, namely Consumer Financing Products and Productive Financing Products. Meanwhile, regarding the level of satisfaction with the services provided by Bank BJB Syariah, it is still in the quite satisfactory category both in terms of friendliness, accuracy, and speed of service.
Keywords: Marketing Strategy, Financing Products, Customer Satisfaction.
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