Digital Marketing In Barbershop Business Growth Analisis

Authors

  • Said Mustopa
  • Sugiyanto Sugiyanto
  • Agus Hermawan
  • Setiadi Santoso
  • Anisa Marfuah

Abstract

To be handsome is a needed that all the man want to be, because of that, all the man try a lot off think tobe perfect looking. Hairstylist is the one of way to be a perfect looking that all the man wanted. Barbershop is a kind of bussiness that focuss to make a person more handsome and neat looking than before. Today alot of barbershop already exist in JABODETABEK, because of that, we need to make new business model for avoid the high competition.Kang cukur barbershop are the barbershop with new business model, that using a digital marketing to connected the customer with the barbershop.The purpose of this research is to know how digital marketing can be effect to the growth of barbershop business specialy in Kang cukur Barbershop, beside of that this research have purpose to know what kind of digital marketing can be effectif using in this business. Main result that we have in this research is type of digital marketing that powerfull increase the barbershop omset and how can the digital marketing connected the customer with kang cukur Barbershop. After that we know how big is the effect of digital marketing to the business. Conclusion is : Barbershop is a business that already have a lot off competition in JABODETABEK. Kang cukur barbershop have a new model of a barbershop business with using digital marketing to connecting the customer with the barbershop. Whatsapp, facebook and Instagram is an effectif digital marketing system that using is this business to increase the omset.

Keywords: Digital marketing in Barbershop business

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Published

2022-11-15