Marketing Strategy Analysis In Improving Jet Express (J&T Expres) Competitiveness To Global Market Competition
Abstract
Currently, business competition is getting tougher and every business actor is required to think more critically and creatively so that the business being carried out can continue to survive. Business actors/businessmen not only want their business to continue and survive in the existing competition but they want their business/business to be superior so that they can expand their market share. One of the ways used to make a business excel is by selecting and implementingaccurate and targeted strategies. This study uses a qualitative descriptive analysis method, aims to analyze the marketing strategy at PT. Global Jet Express (J&T Express). The marketing strategy carried out by PT. Global Jet Express (J&T Express) in the face of competition is by SWOT analysis, this qualitative research collects data by observation. The observation method is used as a data collection method to collect research data, where the data can be observed by researchers.
Keywords: Marketing Strategy, Marketing Mix, SWOT Analysis, Qualitative Research.
References
Kotler, Philip dan Armstrong. 2012. Manajemen Pemasaran. Jakarta: Erlangga.
Ristamaya, Dinka Alif. 2018. Implementasi Strategi Pemasaran Jasa pada J&T Express Cabang Jember. Jember: Perpustakaan Universitas Jember.
Tjiptono, Fandy. 2007. Pemasaran Jasa. Malang: Bayu Media Publishing.
Yuliarsono, Alifian. 2022. Analisis Strategi Pemasaran untuk Meningkatkan Penjualan Mobil Bekas (CV Bunda Motor Tangerang). Pamulang: Jurnal Humanis, Vol. 02, No. 2, Juli 2022.
Nugroho, Catur Setyo, Fathoni, Aziz, Malik, Djamaludin.2019. ANALYSIS OF BUSINESS STRATEGY IN IMPROVING COMPETITIVENESS IN. GLOBAL JET EXPRESS (J&T EXPRESS). Semarang: Perpustakaan Universitas Pandanaran Semarang.
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 27-33.
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 34-39.
Agustine, C. (2021). ANALISIS RASIO LIKUIDITAS, RASIO PROFITABILITAS, DAN RASIO SOLVABILITAS UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT. SURYA TOTO INDONESIA TBK PERIODE 2010-2018. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 68-76.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Majid, I. K. (2021). Governance-Based Library Management, More Effective and Efficient. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 68-76.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Mukminat, S. S. (2021). Realitas Kinerja Dosen, Apa Dampaknya?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 1-8.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
