Swot Analysis In Determining The Digital Marketing Strategy Of BPRS Muamalah Cilegon
Abstract
Digital Marketing is a choice that must be made in today's digital era. Easy access also 'forces' business people to start leaving old ways that conventional and start moving into Digital Marketing. Precise measurements make Digital Marketing an option that can be implemented, especially for business people who have limited funds. For this Digital Marketing is no longer an option but a necessity in a marketing strategy.
Keywords: Digital Marketing, Rural Banks, Marketing Strategy
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