The Effect of Location and Promotion on Customer Loyalty at Yuhand Game Play Station Rental
Abstract
Play Station is still in demand by children, teenagers, and even adults. Even though this effort has not been appreciated by people in business, Yuhand Game actually sees this as an opportunity. Yuhand Game is not only targeted at children, but also for adults. The purposes of this study are 1) To determine the effect of location on customer loyalty of Yuhand Game Play Station Rental, 2) To determine the effect of promotions on customer loyalty of Yuhand Game Play Station Rental, 3) To determine the effect of location and promotion on customer loyalty of Yuhand Game Play Station Rental. Research methods used is quantitative research. The sample selection was based on a saturated sample, with 41 respondents. The results of this study indicate that the F result for Sig is 0.000. The value of sig < 0.05 or 0.000 < 0.05, it means that Location (X1) and Promotion (X2) have a positive and significant effect simultaneously on Customer Loyalty (Y).
Keywords: Location, Promotion, Customer Loyalty
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