Analysis Of The Impact Of Cooking Oil Price Fluctuations On Angkringan Business Actors In Suradita Village, Cisauk District, Tangerang
Abstract
Changes in the price of cooking oil in Indonesia will cause the prices of other staple foods to rise. This research was conducted to analyze how big the impact of changes in cooking oil prices is on the production and sales activities of UMKM players. The target of UMKM in this study are UMKM of angkringan traders in the Suradita area. The method used in this research is a qualitative method in which researchers conduct direct observations and interviews with UMKM angkringan managers to obtain data and describe the impact of changes in the price of cooking oil that often occur in Indonesia. The dependence of angkringan managers on cooking oil makes them have to think of a strategy or method of selling if there is an increase in cooking oil prices, so that customers do not leave and still benefit from the sales. From the results of the research, it was found that several problems occurred from the perpetrators of these angkringan UMKM due to the increase and fluctuation in the price of cooking oil.
Keywords: UMKM, Angkringan, Cooking Oil, The Effect of Changes in Cooking Oil Prices
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