Creation Of A Marketing System For Processed Sweet Potato Products By Aroma MSMEs, In Banyusari Village, Majalengka City
Abstract
UMKM Aroma is one of the MSMEs located in Banyusari Village, Malausma District, Majalengka City which processes processed products from sweet potatoes in the form of brownies and sweet potato sticks. The limitations of the process of promoting brownies and sweet potato sticks are what make these brownies and sweet potato sticks cannot widely know by the public which can result in a decrease in the income of brownies and sweet potato sticks. The method that researchers use in research is the descriptive method. The procedure used in this study is direct action in the field. The procedure in this study consists of 4 stages, namely: 1) Observation or observation, 2) Data analysis 3) Planning, and 4) Implementation. Based on the results of MSMEs marketing research, Aroma still relies on word of mouth. Therefore, the marketing strategy that needs to be carried out by Aroma MSMEs is the creation of TikTok, Facebook, and Instagram social media. In addition to the price of promotion through social media being very cheap, the reach of customers can be wider and can even reach all over Indonesia. Especially for systematic products, a sales account is created on e-commerce such as Shopee and Tokopedia. In addition, visualization of promotional media such as banners and posters needs to be made so that the brand awareness of the product can be better and
the public can be aware of the existence of these MSMEs.
Keywords: Marketing, Sweet Potatoes, MSMEs
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